
Located in a remote section of a remote prefecture of Japan, Kumamoto’s Amakusa City faces the same problem a lot of rural towns do: its population is dwindling as children born there generally have to leave to pursue an education or career, and few move back.
As part of an effort to boost the remaining residents’ spirits, as well as hopefully garner a little tourism publicity, Amakusa recently held a World Santa Congress.
Although other cities have hosted the World Santa Congress before, this was Amakusa’s first time to put on the event, as indicated by signs announcing “1st The World Santa Claus Congress in Amakusa.” That peculiar bit of syntax was our first hint that something about the event might be just a little off.
▼ That and the zombie Santas at the entrance
With “congress” right there in the event’s name, we expected delegates from around the world to be engaging in serious discussions about our modern world’s most pressing Santa-related topics. Will humanity ever be able to completely suppress the specter of raisins in the cookies left for Kris Kringle? Is St. Nick responsible for scooping and bagging any little “presents” his reindeer leave behind? How does one resolve the moral dilemma of elves blatantly violating copyright law by manufacturing iPods versus denying good boys and girls what they really want for Christmas?
Instead of a symposium to tackle these issues, though, the majority of the event’s schedule was dedicated to something called the Santa Claus Winter Games Japan Delegate Tournament. Dressed in Santa’s traditional red and white, participants underwent a series of trials to determine Japan’s best Santa. Some of the skills required seem like they’d indeed be useful in properly performing Santa’s duties, such as climbing chimneys and a contest to see who could finish off a serving of cookies and milk the fastest. Contestants were even judged on how well they could belt out a hearty “ho ho ho!”
A few of the events left us a little confused, however. The Santa karaoke contest was surprising, but this is Japan, where you could ask a group of random strangers on a train car, “Anybody feel like karaoke?” and probably get a few takers.
Weirder still was a sack race. Sure, it’s a staple of summer camps and backyard barbeques, but how would Santa end up stuck inside his own sack of presents? Did this happen to him every year when leaving my childhood home, where we left him wine instead of milk?
▼ OK, Santa, give us your keys.
For that matter, Santa is, well, rotund. That’s why he had to get himself a team of flying reindeer. Rosy cheeks and a jolly laugh are his distinguishing traits, not fleetness of foot, and some of the participants in this dexterity test fared exactly as well as you’d expect.
▼ We’re impressed that a marketing exec at local carrier Amakusa Airlines (AMX) managed to convince his boss with “We’ll get tons of exposure putting our names on burlap sacks at this Santa event!”
In the end, victory went to a woman in her 20s from Hiroshima Prefecture, proving beyond a shadow of a doubt that there is absolutely never a time when Japan will pass up the opportunity to put a cute girl front and center. That said, she did bring plenty of energy and enthusiasm to the role.
▼ As well as giving by far the best courtesy we’ve ever seen from a Santa
▼ Skinny Santa also seemed OK with the judges’ decision, and decided to commemorate the occasion with a photo of the winner’s butt
Just when we thought they’d forgotten about the whole “congress” business, the organizers issued a proclamation declaring Amakusa an official Santa Center. But how was Amakusa, a rural Japanese town, chosen for this designation as an official Santa-related location? Well…
During the 17th Century, the Amakusa area was the site of a rebellion against the ruling shogunate by a group of oppressed peasants, many of them Christians. The uprising was violently put down, and a centuries-long period of government-sanctioned Christian persecution began. Due to the ban, surviving Christians in Japan were forced to practice their religion, including celebrations of holidays such as Christmas, in secrecy. The Santa Center certification was bestowed upon Amakusa in their memory.
While this recognition may have eased the souls of some of Amakusa’s long-deceased residents, the World Santa Congress might have emotionally damaged some of the city’s current citizens. As part of the festivities, a group of Santas from around the world, selected by Greenland’s International Santa Claus Association, attended the event.
But while Santa’s costume is great for traipsing around in the snowy weather of December, this event took place in early September, at the tail end of one of Japan’s hottest summers in a decade. After their photo ops, several of the visitors ducked behind the venue’s buildings and peeled off their Santa suits, revealing normal, decidedly un-Christmas-like attire underneath, in plain view of passersby. Many of them also decided that since they were no longer in costume, it was as good a time as any to light up a smoke, and while St. Nick has often been depicted with a pipe, we imagine it still must have been a shock for the little kids in attendance to see that Santa’s first priority after punching out is to get a nicotine fix.
▼ We’d say it’s 50-50 whether this Mrs. Claus will give you a gingersnap or a shank in the kidney
In fact, aside from the organizers and direct participants, the event failed to excite most of the attendants. Just 30 minutes after its start, we spotted families heading for the parking lot to beat the traffic home, and we overheard people saying, “We really don’t need to come back again next year, right?”
So while we didn’t have the greatest time, we’re still happy we made the trip to Kumamoto, seeing as how it’s uncertain if there will ever be a 2nd The World Santa Claus Congress in Amakusa.
Images: RocketNews24















Mr. Sato interviews: One-on-one with Japanese Santa
Santa Claus is coming to town in a rocket in Japan this summer
Japanese man crowned World’s Best Santa at 2014 Santa Winter Games
Police called out to investigate suspicious Santa in Wakayama
All aboard the “Merry Christmask” train in Mie Prefecture
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain
Is Tokyo’s Odaiba, once one of its trendiest neighborhoods, becoming a ghost town? [Photos]
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】