
There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
Although there’s nothing to give it away during the ad itself, this two-minute video has been created by Nissin Cup Noodles to advertise their instant noodles under the slogan ‘Samurai, Fujiyama, Cup Noodle.’
As the title states, it features a samurai in modern-day Brazil, who’s come back from medieval Japan to demonstrate to the world…his freestyle footballing skills?!
Locals look on in amazement as the masked and armored samurai pops up all across Brazil to demonstrate his tricks with the ball, before ending in a freestyle-football-off. So maybe his armor’s not as heavy as the real deal, but it sure looks the part, and the way he kicks the ball and flips himself, all while maintaining perfect control of the ball, is incredible to watch.
Freestyle football (or soccer for our North American friends) is a cross between performance art and sport, where people perform tricks with the ball while incorporating moves from the game and from hip-hop style dance.
Behind the samurai get-up, the video features talented Japanese freestyle footballer Tokuda Kotaro, who has a string of wins under his belt including at freestyle world championships.
Check out this video of Kotaro at the Red Bull Street Style Finals.
I can’t say that the video’s got me craving for cup noodles, but it’s definitely one of the most fun and original adverts I’ve seen out of Japan, land of bizarre mascots and annoying jingles, in a long while.
Source: Japaaan Magazine
Images & Video: YouTube













The awesome Soccer Samurai is back, and this time he’s fighting ninjas in Manchester 【Video】
Samurai tennis! Professional Kei Nishikori trades racquet for a sword in this awesome new ad
Neat idea turns fast food tray and smartphone into functional football game
Otsukare-sama deshita: A look back at Team Japan’s time at the World Cup
World Cup players swap shorts after match
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Japan has a new cute and clever sunblock for cat lovers
Kanji ice cream becomes a sell-out hit in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
The story of our reporter P.K. Sanjun’s heart attack
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Cup Noodle commercial shows us a day in the life of a Japanese company
Nissin hopes to score a World Cup GOOOOAAAALLLL! with Brazilian flavored noodles
Japanese fans are waving around blue plastic garbage bags at today’s World Cup match…
Samurai in full armor doing extreme sports has passersby, internet watching in awe【Video】
Japanese soccer fans celebrate the World Cup with Samurai Blue curry
Cup Noodle commercial reveals that the samurai still exist, love idol music
“The beer is my friend”: Watch the World Cup in style at this Captain Tsubasa Cafe
Kanji fail – Japanese World Cup fans notice Greek player’s strange tattoo
Despite the draw with Greece, Japan’s World Cup team still has a glimmer of hope
How do you explain Japan’s historic World Cup win against Germany to the common man?
OMGooooaal! Pros nail the incredible “Twin Shoot” move from soccer manga Captain Tsubasa【Videos】
Step aside, Air Bud! Purin the Super Beagle is here to score some bea-goals!【Video】
Dirty Tricks: Anger as Japanese Goalkeeper has Laser Shone in Face During World Cup Qualifier
Can these Japanese kitties accurately predict the advancing teams of the World Cup?
Nissin Cup Noodles heats up with handsome host boys and famous Japanese voice actors 【Video】