
The samurai are one of the most enduring icons of Japanese culture. While anime, manga, and Godzilla are obviously all huge parts of popular Japanese culture that have received attention overseas, the old-school warriors continue to fascinate people of all ages and nationalities. Unfortunately, the real samurai haven’t existed for quite some time, and we’ll never get to see them in action again.
Or will we?!
According to a new, tongue-in-cheek commercial from Cup Noodle, the Japanese instant ramen manufacturer, the samurai never actually disappeared. Instead, they just changed a little bit…into idol otaku fans?!
The commercial, presented as an English documentary about contemporary samurai in Japan, pokes fun at how Japan is viewed abroad. Or, to be more accurate, how some Japanese people think their county is viewed aboard. We’re pretty sure no one actually believes that samurai are still running around Japan. (We hope.) The commercial features scenes of samurai fighting while a woman narrates in Japanese over another woman’s English narration, setting it up as a short mockumentary. Fortunately, the video also has English subtitles, so you can test your listening skills as well!
The commercial manages to pack a lot of misinformation into its short 30-second run-time, suggesting not only that “Samurais are still alive even in the 21st century” but also that they (apparently) clash and duel at the Shibuya Scramble Crossing.
▼And the US is the country of the cowboys!
▼Hmmm…maybe they’re zombie samurai?
▼Wait…are you sure this wasn’t filmed at a rave in the 90s?
▼Hold on a second…is this a cult?!
▼No words. Just…no words.
▼This is actually…pretty accurate!
Hey, it’s not just young people who like Cup Noodles (or idols, for that matter)! Walk into any Japanese office at lunch time or around 10 pm and you’re sure to find at least one harried office worker slurping down a cup of instant ramen. Cup Noodle may very well account for 55 percent of Japan’s productivity, if you happen to believe statistics we literally just completely made up.
The video boasts the talents of a number of Japanese actors, including stuntman/actor Seizō Fukumoto, better known as “the man who has been cut down over 50,000 times” due to his extensive death scenes in period dramas, and Tatsuro Koike, who appeared in The Last Samurai. The dancing otaku scenes featured popular Japanese comedians like Keitan and Boto, while the idols were portrayed by DenpaGumi.inc.
Check out the silly (and bizarre) video below!
This isn’t the first time a Cup Noodle commercial has featured samurai and English (they once even had an American general “battle” with office workers using his epic native pronunciation), but we think it makes a great addition to their quirky commercial collection. Now if you’ll excuse me, I have a kettle to boil…







Cup Noodle commercial shows us a day in the life of a Japanese company
Samurai in Brazil shows off incredible freestyle football skills ahead of World Cup
Cup Noodle adapts Internet hit song “Kao-don” into new commercial
Samurai in full armor doing extreme sports has passersby, internet watching in awe【Video】
Commercial takes on one of the proudest traditions of girls’ anime: the romantic wall pound
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Samurai tennis! Professional Kei Nishikori trades racquet for a sword in this awesome new ad
Nissin Cup Noodles heats up with handsome host boys and famous Japanese voice actors 【Video】
Mr. Cup Noodle forced to shovel snow in front of his own museum
Final episode of Cup Noodle commercial Hungry Days featuring One Piece finally shows Luffy’s face
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle celebrates selling over 100 billion units with special “Japanese slang” packaging
Goodbye, Cup Noodle Shio! We try Nissin Cup Noodle’s revitalized new flavor, Negi Shio
Inventor of instant ramen noodles appears as Japanese samurai in awesome new animated rap video
Cup Noodle now has cute cats and judgmental foxes waiting underneath its lids【Photos】
This compilation of Japan’s best 2015 commercials is most insanity per second we’ve seen 【Video】
Virtual YouTuber Kizuna Ai appears in ad for new miso flavor Cup Noodles 【Video】
Epic ad for instant ramen noodles shows all the great Japanese trends from the past year
Pikachu-lid Cup Noodle design could be the cutest instant ramen package ever
Nissin’s new Cup Noodle series smashes flavours together for super combined power
Why do Japan’s noisy-gulp drink commercials exist, and are they gross?【SN24 reader survey】