
You could argue that the Shinkansen is the greatest engineering marvel Japan has ever put together. Amazingly fast, the bullet train is also bulletproof in its reliability and punctuality, with almost no delays and not a single accident since the high speed rail service was opened in 1964.
To find a much cooler piece of Japanese technology, you have to go into the world of science fiction and anime robots. Now, some clever designers have put two and two together and created a transforming mecha character based on Japan’s fastest train.
The annual International Tokyo Toy Show is going on right now, and we stopped by to check out some of the 35,000 items being displayed by the 157 exhibiting companies. While there, we came across the booth for jeki, a promotional subsidiary of Japan Railways East.
The team at jeki struck gold with its previous creation, the Suica Penguin who serves as the primary mascot for JR East. You can find the loveable aquatic bird on prepaid JR cards and posters, not to mention in the display case of cake shops on occasion.
But while the Suica Penguin is undeniably cute, he’s not exactly cool. Stepping up to claim that adjective is the new character created under jeki’s Project E5.
The robot is modeled after the E5 Series Shinkansen, which went into use in 2011 on the Tohoku Shinkansen line that connects Tokyo and Shin Aomori Stations. Aside from its sleek lines, the robot checks off two important boxes. First, it transforms.
And second, it looks awesome posing.
The company hasn’t given away much in details about the character’s backstory, so we don’t know yet whether or not the powerful looking machine occasionally has to change into combat mode and fight off alien invaders, all the while continuing to carry its load of business and pleasure travelers. Moreover, the giant-sized model shown here is still just a preliminary concept, although if you ask us, it looks good enough that jeki’s artists can call it a day.
The jeki representative we spoke with said the long-term plan is to produce and sell figures of the character, so if you’re a model train or mecha toy collector, you might want to start clearing off some shelf space. In the meantime, the concept statue will be on display as part of the Tokyo Toy Show at Big Sight on Odaiba from now until June 16.
Top image: RocketNews24
Insert images: FC2, RocketNews24
[ Read in Japanese ]








McDonald’s Happy Meals in Japan now come with Shinkansen robots
Japan’s newest Shinkansen is world’s fastest gallery, packed with contemporary art inside and out
Japan now has a transforming giant robot/car that two full-sized adults can ride in【Video】
Mobile Suit Gundam’s anime robot backpacks are now real-world backpacks too【Photos】
Hello Kitty Shinkansen bullet train to debut in Japan this summer
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Man bites woman at cherry blossom park in Japan, dies shortly after
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Coca-Cola Japan releases new clear coke this month, we get to try it before it goes on sale
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Real-life pilotable anime-style robots now on sale in Japan【Video】
Japan’s bullet train-upholstery chairs bring Shinkansen style to your living room【Photos】
There’s a new world’s largest anime robot statue, and it’s not in Japan【Photos】
Japan’s Shinkansen trains are getting a Super Mario makeover【Pics】
Japan’s robot dinosaur population continues to grow with new addition at Fukui Station
We check out Patlabor’s giant robot, plus cosplayers and anime booze galore, at Anime Japan
Japan’s giant robot proliferation continues as filming starts on live-action Patlabor movie
Grand opening date announced for Japan’s new moving life-size Gundam anime robot
Animals weighing themselves are Japan’s newest line of strangely relatable capsule toys figures
Gundam Manhole Project launches, brings awesome anime art to series creator’s hometown【Photos】
Super-expensive capsule toys – Trying out Japan’s Premium Gachapon machine【Photos】
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
Macross anime and Japan’s oldest kabuki theater collaborate for special art exhibit