
Japan’s sushi restaurants range from some of the finest cuisine in the world, to cheerful conveyer-belt gigs where everything is 100 yen (oh, alright then, 108 yen) and comes with a free toy. For those of us accustomed to the “sushi-go-round” that is kaiten-zushi, visiting a “proper” sushi restaurant in Japan where there’s no rotating belt of plates to choose from can be a daunting experience.
When there’s no menu, and you’re alone at the counter, quivering under the watchful eye of an intimidating chef armed with giant swishy blades, how do you order with confidence? Who better to ask than a sushi itamae, a high-end chef of Japanese cuisine. One of our intrepid Japanese reporters went to ask one of these top sushi chaps, who gave us his best three tips for sounding like you know what you’re doing at the counter.
▼ “Gimme something giant!!!” is probably not the right way to begin.
#3 – Name your price
When you visit a sushi restaurant in Japan, you can choose a set-priced o-makase (the chef’s choice; o-makase literally means “leave it up to you”). But you can also tell the chef how much you want to spend, instead. “Many people order the ‘special’ or ‘extra special’ o-makase, but when I hear someone name their own price instead and say ‘I’ll leave it up to you’, I know they know what they’re doing”, our expert says.
Telling the chef what your price-range is doesn’t necessarily mean you’re spending a lot – but it allows him to serve up as many delicious plates as you can afford. And in asking that of the chef, you’re also recognising and honouring his talent and experience. That’s what we call a win-win situation!
▼ It’s not about the money, money, money… (except for when it is).
#2 – Gimme what’s good today!
Similar to the o-makase, asking the chef to serve what’s fresh today is a sure-fire sign of a customer who knows their stuff. “When I hear that, I know I can’t serve them anything that’s a bit lacking”, explains our man. “It makes me nervous! But it also actually makes my job a bit easier, as I can just serve up what I think the best thing we have today is.”
▼ It’s pretty unlikely that you’ll get your green tea in a cup like this, but we reckon it’d be useful when ordering.
And finally, the number one tip, which as you might hope for from an expert in his field, is something of a wild card:
#1 – First off, order the cheapest nigiri on the menu
“When a first-time customer comes in alone and orders the nami nigiri [the cheapest chef’s selection of ordinary sushi], I’m 100 percent certain they know what they’re doing.” It might sound backwards, but ordering the nami (並 “ordinary”) instead of the more expensive jou (上, “special”) or tokujo (特上 “super-awesome special”), can actually work to single you out as a sushi pro. “If it’s good,” he explains, “you can keep ordering and try something more expensive, and if it’s no good, you can get the bill and go someplace else. That’s what people doing the rounds of different sushi restaurants do.”
Well there we have it! We’ve always felt a bit like a dirty skinflint ordering the nami every time, but it turns out we were signalling ourselves to be sushi experts! Now we can order sushi like a boss – which is to say, in unintimidated contentment.
Top image: luckykaerufabric/etsy
[ Read in Japanese ]




Does how you dress affect what a sushi restaurant serves you? We experiment in Ginza
How to eat sushi like a sensei 【Video】
This sushi restaurant’s take-home temakizushi set is insanely satisfying for a great price
What should you use table salt for at a sushi restaurant? We asked a kaitenzushi maniac
We search for the best sushi in Kenya
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Family Mart releases huge range of cute sweets for Cat Day in Japan
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
Japanese shrine creates special water fountain for thirsty bees
New Kura Sushi revolving sushi bar in Ginza is the chain’s most beautiful restaurant in Tokyo
Denny’s new Japanese parfait looks totally different depending on what angle you look at it from
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Japanese movie theater chain’s popcorn earns highest Grand Prix quality certification
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
New Ginza sushi bar offers 21-piece omakase course for just US$60
Japanese sushi hack: how to turn supermarket sushi into a restaurant-quality meal
This ISN’T what a US$100 Tokyo sushi lunch looks like. It’s what a US$200 one looks like!
Kappa Sushi’s newest menu item is just sushi rice, but we’re not that mad about it, honestly
What time of day gets you the best-tasting sushi at a revolving sushi restaurant?
Master sushi chef effortlessly slices and dices vegetables while blindfolded【Video】
How to make one of the most complicated but awesome themed sushi rolls【Video】
We visit “the best conveyor belt sushi restaurant in Japan”
Do you really know how to eat sushi? Probably not!
How well do you know your sushi? New 3-D puzzle toy from Japan helps you become a salmon pro
This Tokyo sushi restaurant is so good that we’d eat there every day if we could
We investigate which conveyor belt sushi restaurant is best for drinking alone, drowning regrets
We try Sexual Harassment Sushi, Soapland Sushi, and Ice Cream Sushi
Customers’ Behaviour Changing Sushi Culture in Japan
Tokyo’s newest sushi restaurant is actually way too Japanese for its own good
Leave a Reply