It’s less than a month until Japan’s consumption tax jumps from five to eight percent–a change few, if any, ordinary citizens are looking forward too. Practically everything is set to become more expensive in April, including some of the most fundamental necessities of life in Japan, such as train tickets, rice, Ebisu Beer, Asashi Beer, and even microbrews such as Doppo Beer.
An extensive search has produced exactly one thing related to the tax hike for us to look forward to: these adorable supplemental postage stamps.
Not even postage is spared in the tax increase, and starting next month, the price of sending a postcard within Japan will rise from 50 to 52 yen (US 50 cents), and the cost of a standard letter from 80 to 82 yen. As a result, the post office has had to release supplementary two-yen stamps.
No one likes paying more for the same things, especially in an economy with one of the lowest inflation rates on the planet. Perhaps in an attempt to soothe the anger of purchasers, the stamp’s creators went with the cutest, most docile-looking design they could: a cute little bunny rabbit.
2円切手がめんこくて許したと俺らの中で話題に http://t.co/OPExBXuu3N pic.twitter.com/NvFxbYnmSq
— こあちゃん (@core_tan) March 3, 2014
The particular species seems to be the Lepus timidus ainu, commonly known in Japan as the Ezo snow rabbit. Both Ainu and Ezo are terms used to refer to the indigenous people of Japan’s northernmost island, Hokkaido, which is also the depicted rabbit’s natural habitat.
It’s an altogether softer choice than the previous two-yen stamp released 11 years ago, which featured an illustration of a stout Akita-inu, the breed of dog hailing from the prefecture it shares its name with.
The new two-yen stamps are available now, giving the impending tax increase a tiny silver, or more accurately white and fluffy, lining.


Naruto and Converse team up for new line of shinobi sneakers[Photos]
Poop is in full bloom at the Unko Museums for cherry blossom season
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Legendary pie cafe Anna Miller’s finally returns to Tokyo after three-year absence
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Poop is in full bloom at the Unko Museums for cherry blossom season
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Legendary pie cafe Anna Miller’s finally returns to Tokyo after three-year absence
Sakura Totoro is here to get spring started early with adorable pouches and plushies
The other side of Shibuya Station has a great restaurant for trying tamagokakegohan
Fives places around Japan to appreciate the plum blossoms this season
New interactive Pokémon attraction coming to Universal Studios Japan
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Can you eat lunch in Tokyo for less than 500 yen?
New Family Mart cinema opens inside Japanese airport
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sakura Totoro is here to get spring started early with adorable pouches and plushies
The other side of Shibuya Station has a great restaurant for trying tamagokakegohan
Fives places around Japan to appreciate the plum blossoms this season
New interactive Pokémon attraction coming to Universal Studios Japan
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Can you eat lunch in Tokyo for less than 500 yen?
Pompompurin and his cute little butt take over Shinjuku’s famous 3-D billboard
Tokyo travel hack: How to enjoy a free sightseeing boat tour around Tokyo Bay
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
A day in the life of Suda51, CEO of Grasshopper Manufacture【Video】
We investigate which conveyor belt sushi restaurant is best for drinking alone, drowning regrets
Cute coffins now available at Tokyo’s coffin relaxation salon[Photos]
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】