
We ask an expert what time we should set our sushi-loving intestinal clocks for.
Some questions have easy answers. For example, if the question is “When is a good time to go to a revolving sushi restaurant?” the correct answer is, of course, “Any time.”
But when is the best time? To find out, we took a walk from SoraNews24 headquarters over to the branch of revolving sushi chain Sushiro in Tokyo’s Shinjuku Sanchome neighborhood to ask Mr. Nishimori, who handles training and management at newly opened locations.
First off, we should also note that there’s never really a bad time to hit up Sushiro. Those little plates the sushi sit on as they ride down the conveyor belt are equipped with IC chips which automatically route pieces out of circulation once they pass their freshness threshold, Mr. Nishimori informed us. Still, we wanted to know the optimal timing for making our sushi run. We imagined it’d be either right before the lunch or dinner rush, as the chefs prepare pieces for the soon-to-come surge of diners. Or maybe you should come in the lull of the late afternoon, when fewer customers means less competition for grabbing a perfect piece?
But all of those guesses are wrong, according to Mr. Nishimori, who says you’ll get the best-tasting sushi if you come in immediately after the restaurant opens in the morning.
▼ More beautiful than the sunrise (and tastier too).
How come? Because for fish like hamachi (yellowtail) and tai (sea bream), Mr. Nishimori says the most delicious part of the fish is right underneath the skin. Sushiro receives these fish fresh and non-frozen in the morning, and they’re skinned by the chefs before opening. So if you want those top-quality pieces, your best bet is to show up as early in the day as you can.
Sushiro’s exact hours vary by location, but in the case of the Shinjuku Sanchome branch, they open at 11 a.m. on weekdays and 10:30 a.m. on weekends and holidays. Those are admittedly, both pretty late for breakfast and pretty early for lunch, but a sushi brunch is likely to be the best-tasting meal you have all day.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



What happens in the kitchen of a conveyor belt sushi restaurant? Let’s find out at Sushiro!
Sushi will finally start revolving again at Japan’s largest revolving sushi restaurant chain
We try out a pricier revolving sushi chain only available close to the sea in Fukui prefecture
Japan super budget dining – What’s the best way to spend 1,000 yen at sushi restaurant Sushiro?
Japan’s Sushiro revolving sushi chain stops revolving with conveyor-less food court branch
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Japan’s new beer glass is designed to force you to drink…water [Video]
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Tired of city life? Try out Japanese rural life for a few days on an active volcano in Kagoshima
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
You can now get fugu, Japan’s poisonous blowfish, for under a buck at revolving sushi restaurants
The sushi has stopped revolving at Japan’s biggest revolving sushi restaurant chain
Japan’s favorite super-cheap revolving sushi restaurant finally comes to Akihabara!
Meat lovers, you can now satisfy your carnivorous cravings at this revolving sushi restaurant!
Japanese revolving sushi restaurant creates solo-diner capsules for a private world of sushi
Which Japanese conveyor belt sushi chain has the best egg sushi?【Taste test】
Sushi hot dogs and burgers on the menu at Japanese sushi restaurant【Taste Test】
Godiva at revolving sushi? Luxury chocolatier crafts desserts for kaitenzushi chain
Revolving sushi restaurant’s “Sushi of the World” Festival brings unusual fish to the table
Kura Sushi opens new high-end revolving bar restaurant in Tokyo
Four things you should order at rotating sushi restaurant Sushiro if you don’t eat raw fish
Using red sushi rice makes a real difference, if it’s paired with the right fish【Taste test】
Which Japanese conveyor belt sushi chain has the best tuna sushi?【Taste test】
Which Japanese conveyor belt sushi chain has the best tai sushi?【Taste test】
We found a rare, true revolving sushi restaurant–and it reminded us why it’s so much fun
Is the absolute closest conveyor belt sushi to Akihabara Station any good? Let’s find out!