
This limited edition 2014 Rilakkuma onesie might just be the most outrageously warm and snuggly thing we have ever seen. It also answers the burning questions that fans of the character have been wrestling with for years: if Rilakkuma is a bear, why does he wear a bear suit? Is he even a bear at all?
Sure, you could wrap yourself in a blanket to keep warm this winter. Or, you could become Rilakkuma with this luxurious loungewear. Wrap yourself up from head to toe in furry goodness, and solve the mysteries of the cartoon bear universe at the same time.
The Rilakkuma×fu-moPREMIUM is, as one might expect, a collaboration between San-X (the company behind Rilakkuma) and fu-mo, which makes super-long hooded onesies. It’s made from microfibre blanket, and retails at 6,800 yen (US $62).
Looking at that toasty-warm material in these pictures, we can see why they call them premium. And we can also see why the pre-orders have already sold out!
▼ When they say super-long, they mean super-long.
▼ The onesie can be fastened up to keep it off the floor (right). And check out those cute paws!
The best thing about this suit, though, is that it’s brilliantly meta. In the picture books, Rilakkuma often wears costumes, and many of them are (identical) bear costumes. So it’s implied that his body is actually a costume…which means that by wearing a Rilakkuma suit, you aren’t just dressing up as him; you are becoming him.
Because he has an unexplained zip down his back, people sometimes say that Rilakkuma isn’t a bear at all, just an old man wearing a cute bear suit. But coming after that whole distressing debate about Hello Kitty not being a cat, we’ll leave that disturbing thought for now and just assume that Rilakkuma is a bear. And now, you can be him too.
(Once they’re back in stock.)

Source and images: San-X
[ Read in Japanese ]




Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
KFC Japan opens a Christmas restaurant in Tokyo…but why???
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Starbucks Japan releases new zodiac chilled cup drink for 2026
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
KFC Japan opens a Christmas restaurant in Tokyo…but why???
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Starbucks Japan releases new zodiac chilled cup drink for 2026
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
Muscly Japanese men fill stock photo site with hilarious poses in unusual settings
How to get your money’s worth at an all-you-can-eat crepe challenge in Japan
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
Muscly Japanese men fill stock photo site with hilarious poses in unusual settings
How to get your money’s worth at an all-you-can-eat crepe challenge in Japan
Continuing our tour of the best sushi in Tokyo’s Tsukiji Fish Market with Mr. Sato! (Part 2)
You can now buy a Japanese train station clock in Japan
Hidden oasis on a Japanese department store rooftop is home to Monet’s Pond in Tokyo
Large amount of supposed human organs left in Osaka marketplace
Leave a Reply