
This limited edition 2014 Rilakkuma onesie might just be the most outrageously warm and snuggly thing we have ever seen. It also answers the burning questions that fans of the character have been wrestling with for years: if Rilakkuma is a bear, why does he wear a bear suit? Is he even a bear at all?
Sure, you could wrap yourself in a blanket to keep warm this winter. Or, you could become Rilakkuma with this luxurious loungewear. Wrap yourself up from head to toe in furry goodness, and solve the mysteries of the cartoon bear universe at the same time.
The Rilakkuma×fu-moPREMIUM is, as one might expect, a collaboration between San-X (the company behind Rilakkuma) and fu-mo, which makes super-long hooded onesies. It’s made from microfibre blanket, and retails at 6,800 yen (US $62).
Looking at that toasty-warm material in these pictures, we can see why they call them premium. And we can also see why the pre-orders have already sold out!
▼ When they say super-long, they mean super-long.
▼ The onesie can be fastened up to keep it off the floor (right). And check out those cute paws!
The best thing about this suit, though, is that it’s brilliantly meta. In the picture books, Rilakkuma often wears costumes, and many of them are (identical) bear costumes. So it’s implied that his body is actually a costume…which means that by wearing a Rilakkuma suit, you aren’t just dressing up as him; you are becoming him.
Because he has an unexplained zip down his back, people sometimes say that Rilakkuma isn’t a bear at all, just an old man wearing a cute bear suit. But coming after that whole distressing debate about Hello Kitty not being a cat, we’ll leave that disturbing thought for now and just assume that Rilakkuma is a bear. And now, you can be him too.
(Once they’re back in stock.)

Source and images: San-X
[ Read in Japanese ]




Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Mr. Sato discovers his inner beaver with a 16-inch chocolate “twig” at Tokyo Station
Studio Ghibli celebrates the magic of movie theaters with short video, Hayao Miyazaki illustration
Haunted hospital near Mt Fuji re-opens after renovation at Fuji-Q Highland, and it’s terrifying
Lose five kilos in one month with a super easy convenience store diet!
One Piece devil fruit ice cream coming back to Baskin-Robbins Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mr. Sato discovers his inner beaver with a 16-inch chocolate “twig” at Tokyo Station
Studio Ghibli celebrates the magic of movie theaters with short video, Hayao Miyazaki illustration
Haunted hospital near Mt Fuji re-opens after renovation at Fuji-Q Highland, and it’s terrifying
Lose five kilos in one month with a super easy convenience store diet!
One Piece devil fruit ice cream coming back to Baskin-Robbins Japan
Let’s try some “deer poop” ice cream in Nara, Japan’s city of deer!
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
Tsukiji alternative – Tokyo has a second fish market, and it turns out it’s awesome too
Studio Ghibli releases new anime tea and mugs in Japan
Real-life Spirited Away train line found in Japan?
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Starbucks Japan has a miniature collection, but you’ll need patience to get it
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Studio Ghibli tea blends contain ingredients inspired by My Neighbour Totoro