
Imagine yourself walking through the busy streets of Akihabara (or Akiba), Tokyo’s electronics and gaming haven (a.k.a. otaku central), when suddenly, a nerdy guy busts his way out of a dark alley and does a flip over a passer-by, with guards tailing him by only inches. Surprised? Welcome to “Akiba Stealth.”
In preparation for the November 20 Japanese release of the newest game in the Assassin’s Creed series, “Unity,” the creators, Ubisoft, came out with a promotional video, entitled “Akiba Stealth,” to get the attention of the Japanese fan base. The video is supposed to be a “real-life” Assassin’s Creed in Akihabara, lovingly dubbed “Ota-ssin’s Creed.” (Get it? Otaku + assassin… otassin. No?)
In case you are unfamiliar with the game series, I’ll give you a quick run-down that will help you understand the video a little better: Assassin’s Creed is a historical-fiction, action-adventure game where the player is from a long line of assassins and has to collect ancient artifacts before the rival group gets to them. The new release is the first of the series to allow for character customization– which, is cleverly added into the promotional video.
▼ They weren’t all so clever with their customized characters…
“Akiba Stealth” is set in present-day Akihabara and is focused on a group of seemingly random people who have been invited to take part in a game. Teaming up with iBeacon (a transmitter that signals the presence of an iOS7 user) and an exclusive app, players are sent to collect the “artifact” somewhere within the maze of electronics shops. The enemy comes in the form of security guards who quickly and efficiently nab the participants one by one.
▼ Oh, no! What will he do when faced against his enemy?
The hero of the video succeeds with his keen sense of “social stealth,” a term dubbed by the video game creators to encompass the idea of blending in seamlessly with everyday society, in this case, Akihabara; so he fits right in with his otaku outfit. His incredible acrobatic skills help a little too.
▼ Those are some sweet skills, otaku or not.
It’s definitely a fun concept in general, but bringing in athletic and cunning otaku into the spotlight makes it especially charming (and surprising). While Japanese viewers are raving, foreign viewers seem more excited about the concept than the execution of the video:
“They really need to make and release an app for everyone to use. It’d be fun … running around a city as if you were in the game hahahah”
“I too wish that Assassin’s Tag is a real game. “
“Akiba’s Sassin’s Creed: Uncaught and Unsightly”
“So basically the cops are chasing him because he stole a disco ball??? WTF….”
“Could’ve been done way better!!!!”
Perfectly done or not, it’s definitely catching the attention of the Japanese (potential) gamers. It’s also re-raising the discussion of whether there should be an Assassin’s Creed: Japan. However, the creators quickly shut down this idea, saying there are too many ninja games already. All I know is that I would love to play in a real-life game like this anywhere in the world, wouldn’t you?
Video/Images: YouTube (UBIJAPAN)
[ Read in Japanese ]



Upcoming Chinese drama criticized for copying video game series Assassin’s Creed
One of the hottest video games has some hilarious glitches
Landmark Akihabara arcade Adores is the latest Tokyo game center to go out of business
Fans farewell Akihabara’s iconic Sega building as anime poster removal begins
Anime song dance performance group Real Akiba Boys: combining the otaku life with street dancing
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Krispy Kreme Japan releases new fruit doughnuts…that taste better cold
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Beautiful new dangling Totoro socks let the Ghibli mascot sway with every step[Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Anime and video game-inspired kimonos to show off your inner geek in traditional style【Pics】
Video game and anime themed leather wallets for all your video game and anime spending needs
Anime game girl helps make Tokyo ramen restaurant famous, chef becomes her fan
For-foreigners stamp rally begins in Akihabara, gives prizes for walking the otaku neighborhood
Tokyo Video Gamers, a new bar with free-to-play arcade games, opens in Akihabara
Akihabara saying goodbye to landmark as giant Sega arcade announces it’s closing for good
Game over as 33-year-old landmark arcade closes in Tokyo’s Akihabara district【Photos, video】
Video Games Live music concert to be streamed via Twitch from San Diego Comic Con
Akihabara arcades aren’t dead yet! New six-floor game center opens in Tokyo otaku quarter next month
Gigantic eight-floor anime figure shop skyscraper opening in Tokyo’s Akihabara this month
Akihabara’s otaku shrine celebrates PlayStation 5 launch with ethereal one-night event
Tokyo’s new Square Enix Cafe is open, and we just stuffed our faces at the video game eatery