
Imagine yourself walking through the busy streets of Akihabara (or Akiba), Tokyo’s electronics and gaming haven (a.k.a. otaku central), when suddenly, a nerdy guy busts his way out of a dark alley and does a flip over a passer-by, with guards tailing him by only inches. Surprised? Welcome to “Akiba Stealth.”
In preparation for the November 20 Japanese release of the newest game in the Assassin’s Creed series, “Unity,” the creators, Ubisoft, came out with a promotional video, entitled “Akiba Stealth,” to get the attention of the Japanese fan base. The video is supposed to be a “real-life” Assassin’s Creed in Akihabara, lovingly dubbed “Ota-ssin’s Creed.” (Get it? Otaku + assassin… otassin. No?)
In case you are unfamiliar with the game series, I’ll give you a quick run-down that will help you understand the video a little better: Assassin’s Creed is a historical-fiction, action-adventure game where the player is from a long line of assassins and has to collect ancient artifacts before the rival group gets to them. The new release is the first of the series to allow for character customization– which, is cleverly added into the promotional video.
▼ They weren’t all so clever with their customized characters…
“Akiba Stealth” is set in present-day Akihabara and is focused on a group of seemingly random people who have been invited to take part in a game. Teaming up with iBeacon (a transmitter that signals the presence of an iOS7 user) and an exclusive app, players are sent to collect the “artifact” somewhere within the maze of electronics shops. The enemy comes in the form of security guards who quickly and efficiently nab the participants one by one.
▼ Oh, no! What will he do when faced against his enemy?
The hero of the video succeeds with his keen sense of “social stealth,” a term dubbed by the video game creators to encompass the idea of blending in seamlessly with everyday society, in this case, Akihabara; so he fits right in with his otaku outfit. His incredible acrobatic skills help a little too.
▼ Those are some sweet skills, otaku or not.
It’s definitely a fun concept in general, but bringing in athletic and cunning otaku into the spotlight makes it especially charming (and surprising). While Japanese viewers are raving, foreign viewers seem more excited about the concept than the execution of the video:
“They really need to make and release an app for everyone to use. It’d be fun … running around a city as if you were in the game hahahah”
“I too wish that Assassin’s Tag is a real game. “
“Akiba’s Sassin’s Creed: Uncaught and Unsightly”
“So basically the cops are chasing him because he stole a disco ball??? WTF….”
“Could’ve been done way better!!!!”
Perfectly done or not, it’s definitely catching the attention of the Japanese (potential) gamers. It’s also re-raising the discussion of whether there should be an Assassin’s Creed: Japan. However, the creators quickly shut down this idea, saying there are too many ninja games already. All I know is that I would love to play in a real-life game like this anywhere in the world, wouldn’t you?
Video/Images: YouTube (UBIJAPAN)
[ Read in Japanese ]



Upcoming Chinese drama criticized for copying video game series Assassin’s Creed
One of the hottest video games has some hilarious glitches
Landmark Akihabara arcade Adores is the latest Tokyo game center to go out of business
Fans farewell Akihabara’s iconic Sega building as anime poster removal begins
Anime song dance performance group Real Akiba Boys: combining the otaku life with street dancing
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese sweets souvenirs don’t get more beautiful than this
What are the worst things about living in the Japanese countryside?[Survey]
Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]
Japanese company creates scratch and sniff cards that smell like the bellies of cats and dogs
What’s up with the “mosquito buzz” noise at Shibuya Station?
Japanese Prime Minister once criticized deploying military to fight Godzilla
New Kirby Cafe coming to Japan’s most underappreciated foodie town with exclusive menu items
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Anime and video game-inspired kimonos to show off your inner geek in traditional style【Pics】
Video game and anime themed leather wallets for all your video game and anime spending needs
Anime game girl helps make Tokyo ramen restaurant famous, chef becomes her fan
For-foreigners stamp rally begins in Akihabara, gives prizes for walking the otaku neighborhood
Tokyo Video Gamers, a new bar with free-to-play arcade games, opens in Akihabara
Akihabara saying goodbye to landmark as giant Sega arcade announces it’s closing for good
Game over as 33-year-old landmark arcade closes in Tokyo’s Akihabara district【Photos, video】
Video Games Live music concert to be streamed via Twitch from San Diego Comic Con
Akihabara arcades aren’t dead yet! New six-floor game center opens in Tokyo otaku quarter next month
Gigantic eight-floor anime figure shop skyscraper opening in Tokyo’s Akihabara this month
Akihabara’s otaku shrine celebrates PlayStation 5 launch with ethereal one-night event
Tokyo’s new Square Enix Cafe is open, and we just stuffed our faces at the video game eatery