
Many neighborhoods in Japan have festivals during the summer, often centered around the local shrine. They generally include processions, musical performances, and Shinto rituals, with the festivities lasting a day, or maybe two if they stretch throughout the weekend.
Kyoto’s Gion district, though, does things on a grander scale. The Gion Matsuri (Gion Festival) starts on July 1 and runs for the entire month, with some sort of event happening almost every day. And while most non-residents can’t clear out enough of their schedule to sped a few solid weeks in Japan’s former capital, this beautiful video gives the highlights of the event.
Although it’s a lively and enjoyable event now, the roots of the festival lie in some tragic events. Much like Tokyo’s gigantic Sumidagawa Fireworks Festival, the Gion Matsuri was started as an effort to appease angry gods. In the year 869, Kyoto had been struck with a plague, and so the Yasaka Shrine’s mikoshi (portable shrines) were paraded around the city in hopes that the placated gods would bestow their blessings upon Kyoto once again.
The same response was made during subsequent plagues, and in 970, the festival became a regular affair, gradually taking on the joyous atmosphere it has today.
One of the most important days of the festival comes on July 10, with the event known as Omukae Chochin. Since the miikoshi are the temporary homes of the gods, it wouldn’t due to have them sullied by earthly impurities during their processions. To purify their paths, men carry bundles of flaming bamboo on their backs, as fire is held to have a spiritually cleansing effect in Shinto belief.
Before the mikoshi arrive at the shrine, a number of dances are performed on the grounds the most impressive of which is the Sagi Odori, which means “Heron Dance.” A similar performance is held in Shimane Prefecture’s Tsuwano, in which dancers dress and move like the long-legged birds.
Other dances include the Komachi Odori, which originated in the early 17th century as part of a welcome given by Kyoto to visiting Shogun Tokugawa Ieyasu, the last warlord standing after generations of civil war.
▼ If people not only dance when you come to town, but still do it 400 years later, then you’ve got some serious juice.
Once the dancing is done, the three mikoshi themselves make their entrance preceded by a procession of lanterns.
Two weeks later, the Gion Matsuri has another big day with the Hanagasa Parade on the 24th. Hanagasa literally means “Flower Umbrella,” and those are exactly the things used to decorate the floats.
Mikoshi once again feature prominently, this time in small-sized versions carried by children. Kids actually play a large role in the parade, as other appear dressed as samurai or horseback-riding pageboys.
With its long history as a center of geisha culture, representatives from the city’s various geisha districts also appear, both atop floats pulled by attendants and onstage during a series of musical performances.
Also held on July 24 is the Kankosai. While the Mikoshi are publicly displayed during the Gion Matsuri, they spend the rest of the year in storage. So before they make their return to Yasaka Shrine, they need to be purified, which is the reason for the Kankosai.
Finally, on July 31, the last day of the festival, Eki Shrine is the site of the Nagoshisai. A sort of closing ceremony, the Nagoshisai is yet another purification ritual, but this time for human mortals, who’re blessed as they pass through a grass ring known as a chinowa.
After that, the festival comes to a close. We assume everyone heads home for some well-deserved rest and starts gathering their strength for the next Gion Matsuri, which is then just 11 months away.










A first-time visit to Kyoto’s Gion Festival becomes a night to remember
The most crowded place in Tokyo? Might be the Kanda Matsuri festival, but it’s still awesome
Kyoto’s famous Gion Festival celebrates its 1150th anniversary with…crowdfunding?
The top 11 Japanese summer festivals, according to travellers
Despite raging typhoon, Gion Matsuri goes on as it has for over 1,000 years【Video】
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
New cherry blossom party picnic essential: This super-handy folding cardboard table
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Sexy Sato? SoraNews24’s Mr. Sato as you’ve never seen him before: in a steamy gravure photo shoot
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Is “The Most Annoying but Most Delicious” ramen from 7-Eleven truly the most delicious?
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese Penis Festival shrine distances itself from penis mascot
Tohoku Rokkonsai to showcase northern Japan’s six biggest summer festivals all in one place
1,300-year-old Kyoto shrine changes bell policy following altercation with foreign tourists【Video】
Kunchi: The major Japanese festival most Japanese people don’t know about
Akihabara shrine celebrates anime festival Noryo Matsuri on an Animal Crossing Dream Island
Kyoto hotel OMO5 Kyoto Gion offers Yojiya cosmetics Pretty Girl Room Stay for New Year’s season
Kyoto’s uniquely beautiful New Year’s tradition is being carried on by Starbucks Japan【Photos】
Our street food-skipping reporter learns he’s been doing Japanese festivals wrong his whole life
Have a refreshing summer night’s stay in Kyoto with the Yojiya Pretty Girl Room Stay in Gion
Kyoto’s primeval forest to come to life in beautiful interactive light art display 【Video】
Step into a magical spirit world at the Motomiya Festival at Fushimi Inari Shrine in Kyoto
Three reasons you should go to Kyoto right now
No-bus Kyoto sightseeing! SoraNews24’s ultimate on-foot guide for Japan’s former capital【Part 3】