
It’s one of the all-time classic scene setups of Japanese girls’ comics. Our heroine finds herself in a secluded hallway of her school, alone with a handsome but mysterious male classmate. He turns to her and dramatically pounds the wall behind her, executing a perfect kabe-don before leaning in close to tell her a secret.
So what’s the dramatic line going to be this time? “I love you?” “We actually met years ago and were childhood friends before you lost your memories?” “Don’t hug me, or I’ll transform into a dog?”
How about, “Don’t you know how important protecting your smartphone password is?”
Tokyo’s Harajuku can be divided into three major sections. Omotesando, the neighborhood’s widest and longest boulevard, is where you’ll find the flagship stores of major international fashion brands. On the side streets that branch off from Omotesando is Ura Harajuku, or Inner Harajuku, a collection of less mainstream yet no less stylish up-and-coming boutiques.
Finally, there’s Takeshita-dori, a narrow street that parallels Omotesando for a few blocks. Filled with trendy yet inexpensive clothing shops, Takeshita-dori is a mecca for Tokyo teens. As such a critical center of youth culture, Harajuku Station sometimes devotes its billboards near the Takeshita-dori exit to public service messages related to socially or culturally significant topics, a periodic event called the Harajuku Fashion Joyboard Cultural Exhibition.
With the use of smartphones and other Internet connected devices rapidly trickling down to teens in Japan, the current theme is the importance of choosing a proper password and keeping it secure. Of course, since Harajuku is almost completely an entertainment district, kids stepping off the train are in no mood to stop and read a lengthy, billboard-size treatise on the value of IT security. So instead, the sponsoring Information Technology Promotion Agency of Japan decided on something eye-catching and succinct: this series of shojo manga-style single-panel messages.
Let’s take a look at the whole collection.
▼ “Taking your password this lightly is dangerous, m’lady.”
▼ “Such a simple, easy to crack password just doesn’t suit you.”
▼ “Don’t you know? Your password is the only one who’s really looking out for you.”
The guys aren’t always on a slow, cool burn, either. Some of them are overcome with the raw emotion of the provocative subject matter.
▼ “Look, you’ve got to have more respect for your password!”
▼ “Get rid of that simple password! If you don’t, you’re definitely going to regret it someday!”
▼ “I’ll be waiting for you, waiting until the day you rethink your password!”
▼ “I, I just want to protect you…as much as your password does!”
Not everyone has the hots for our heroine, though. As a matter of fact, sometimes we see her getting her heart broken.
▼ “Hey, what was it that made my password not good enough?”
▼ “Oh my God…everyone was using my password…”
Other times, though, she’s the one calling the shots and fending off the guys.
▼ “No…! My password…that’s the one secret I can’t tell anyone…”
▼ “Is it cool if I use your birthday as my password?” he asks.
“What’s the point of having that sort of password?” she fires back.
Of course, sometimes the sad truth is that you have to break things off with your old password before you can be together with a better one.
▼ “On that day, I said goodbye to my short, simple password.”
▼ “Goodbye, Password…He was a short, simple guy…”
But still, sometimes that’s the price you have to pay before finding your happy ending.
▼ “I’ll take my password more seriously♡”
“OK.”
▼ “I’m so happy I chose a strong password!”
Wow, she looks so happy that we can hardly bring ourselves to tell her that experts recommend, no matter how smitten she may be, that she dump her password for yet another new one in a few months’ time. (Sigh)…Young love is always bittersweet, isn’t it?
Source: Information Technology Promotion Agency of Japan via Jin
Images: Information Technology Promotion Agency of Japan
















Fantasy RPG-style cosplay weapon shop opening in downtown Tokyo
Have coffee with adorable piggies at Tokyo’s brand-new micro pig cafe in trendy Harajuku
Top 10 manga series with titles that make absolutely no sense at all
Naomi Osaka becomes shojo manga star for new series set in outer space
Dojinshi manga artist makes fan’s day with special promise for the next two years【Manga】
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Got an idea for a steamy isekai manga series? Japanese publisher holding open writing contest
New My Little Pony cafe opens in Tokyo with themed foods, exclusive merchandise
Japanese electronics shop turns smartphones into anime hotties, has them neg female customers
Manga’s touching take on pressuring non-black-haired kids to dye hair in some Japanese schools
Classic shojo manga magazine Ribon partners with 3 Coins for nostalgic lifestyle goods series
Three ways the unauthorized U.S. Department of Homeland Security Pokémon video makes no sense
Dragon Ball anime cafes set to open in Tokyo and Osaka next month
A visit to Tokyo’s Pokémon Shirts store, and what all 150 original species patterns look like
Japan’s steamy ‘10,000 Kisses’ ad has viewers blushing from cuteness, intense embarrassment【Vid】
Uh-oh. Domestic robot Pepper promises to show us “terror that’s worse than Hell” 【Video】
Falafel, beer, and water wheels: Shibuya and Harajuku’s tucked-away treasures 【Hidden Tokyo】
Windows 10’s annoying updates come alive in Twitter artist’s cute yet horrifying manga
‘90s shojo manga nostalgia in the palm of your hand with Kodocha, Marmalade Boy keychain straps