English-friendly animal cafe opening its second branch, giving away free tickets.

Company slogans can sometimes be vague, nebulous things. Sure, Apple’s “Think different” and Google’s “Don’t be evil” sound nice, but they really don’t give you a very clear picture of what those organizations do.

That same criticism can’t be made of the managers of Mipig Cafe, though, since they tell you exactly what to expect with their slogan: “With pig.” A niche within a niche, Mipig Cafe takes the concept of Japan’s cat cafes and applies it to pigs!

After opening its first branch in Tokyo’s Meguro neighborhood last spring, Mipig Cafe is expanding to a second cafe, this time in a more centralized location that should be easier for travelers and tourists to the capital to access. Next month, the doors of Mipig Cafe Harajuku will open, on a backstreet nestled between the countless clothing shops of Omotesando and Takeshita-dori.

▼ Concept art shows a wide-open floor plan to give your piggy pals plentiful prancing space,

▼ Entrance

Mipig Cafe refers to its four-legged staff as “mini pigs,” with each weighing less than 40 kilograms (88 pounds) and having a compact frame, like this little fella we met on our visit to the Meguro branch.

As is the norm for Japan’s animal cafes, each guest pays a fee depending on how long they stay, with Mipig charging 1,000 yen (US$9.25) per 30 minutes. You’re also requested to order at least one drink from the menu, and for an additional fee you can also purchase snacks for the animals to help make you the life of the porcine party.

Reservations are required (and can be made in English here, or here for VIP rooms), although the cafe is also running a special promotion to celebrate its grand opening in which it’s giving away a total of 25 free tickets to randomly selected entrants who follow the cafe’s Instagram account and leave a comment (comments in English are OK!).

View this post on Instagram

‪\#mipigcafeharajuku mipig cafe 原宿店プレオープンご案内 #インスタキャンペーン 🐷💓/‬ ・ 皆さまの温かいご声援、ありがとうございます。 おかげさまで、11/8(金)に2号店の原宿店がオープンいたします。 ・ いつもインスタを見てくださる方々に、 感謝とお礼の気持ちを込めて、 プレオープンのチケットが当たるインスタキャンペーンを実施いたします🐽✨ ・ 抽選で25組様(1組4名様まで)にプレオープンチケットをプレゼント🐽💕 ・ 【応募方法】 10/20(日)23:59までにフォロー&コメント ・ 【当選発表】‬ ‪10/22(火)までにDMにてご連絡💌‬ ・ ご来店いただいた皆さまと過ごすひとときは ブタさんにとって心と体がはぐくまれる とっても大切な、かけがいのない時間です🍀 ・ どうぞ、ブタさんとのあたたかで、おだやかな時間を一足はやくご体験ください💓 ・ ※補足※ ひと足早くご案内させて頂きますが、料金が発生すること、ご了承くださいませ🙏 ・ ‪// Announcement: Pre opening at #mipigcafeharajuku mipig cafe! #instagrampromotion 🐷💓// ・ We are so grateful to announce that the grand opening of the second mipig cafe in Harajuku is on 18.11.19. Thank you very much for your continuous support! ・ Now we are running a limited time offer for you who have always cheer us up! 🐽✨ ・ Win the lottery and receive the pre opening ticket 🐽💕 (Total 25 winners/Up to 4 guests per group) ・ 【How to】 Follow + leave a comment by 20.10.19 23:59 (JST) ・ 【Winning announcement】‬ Via DM by 22.10.19‪ 💌‬ ・ It’s a precious moment for micro pigs to spend time with you🍀 Looking forward to seeing you at the store and sharing the relaxing atmosphere 💓 ・ #mipig #マイピッグ#mipigcafe#マイピッグカフェ#マイクロブタカフェ#マイクロブタ#micropig#マイクロブタさんのお友だち#micropig #tokyo#animalsinfluence#pig #pigs #piglove #piggy

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Mipig Cafe’s Harajuku branch opens on November 8.

Café information
Mipig Cafe Harajuku / マイピッグカフェ ハラジュク
Address: Tokyo-to, Shibuya-ku, Jingumae 15-4, Barbizon 76
東京都渋谷区神宮前1丁目15番4号 バルビゾン76
Open 10 a.m.-8 p.m.

Source: PR Times
Top image: PR Times
Insert images: SoraNews24, PR Times
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[ Read in Japanese ]