
Many Japanese idol groups, such as the mega-popular AKB48, package incentives in with their CDs to get fans to buy multiple copies of the same exact thing. In AKB48’s case, the group occasionally includes voting ballots within special “election singles” that allow fans to vote for the member that will be featured most prominently on a new song.
Like AKB48, up-and-coming rock idol unit DEEP GIRL is using a system of incentives to encourage fans to buy their debut single, which will be released this summer. However, the group is taking an even more drastic approach by using a tiered system of prizes–along with the very real threat that the group will be instantly disbanded if their song doesn’t make it into the Oricon Weekly Top Ten.
Rock idol unit Deep Girl was born from the eponymously named Fuji TV variety show Deep Girl. The group is composed of seven female members, who are shown in the tweet below:
https://twitter.com/nyanyaha22/status/599069026581483520Their debut single, also named (surprise surprise) “Deep Girl,” will go on sale July 1 for 1,000 yen (US$8.38). The disc includes the original version of the track plus a karaoke version. Each CD jacket will feature one of the members, for a total of seven different versions.
Check out the promotional “Deep Girl” trailer:
The release of a CD single comes with a very serious stipulation, however. If the group’s debut single doesn’t reach the Oricon Weekly Top Ten (Japan’s version of the Billboard music charts), the group will be disbanded.
As a further incentive for fans to buy up as many CDs as possible, first-press editions of the single will each come bundled with a star-shaped voucher, which can be redeemed for the following prizes:
– 1 star: You can participate in a future handshake event with the group.
– 5 stars: You can take photos with the members at said future handshake event.
– 5-10 stars: The group will send a movie message just for you.
– 30 stars: The group will go to karaoke with all eligible star-holders.
– 50 stars: The group will write a letter just for you.
– 75 stars: The group will send you a morning wake-up call for one week.
– 100 stars: The group will hold a photography session with you. You also get to share their homemade cookies.
– 150 stars: You can participate in an hour-long phone conversation with the members.
– 300 stars: You can have lunch with the member of your choice; includes an ear-cleaning (a very intimate act in Japanese culture).
– 500 stars: You can have dinner with the member of your choice; includes an ear cleaning and taking purikura together.
– 1,000 stars: You can have a day-long date with the member of your choice; if the circumstances work out, it may even culminate with fireworks.
– 2,000 stars: You can go on a hot springs trip together–but be warned, there is no mixed-bathing.
▼ Join us for hot springs! ♪
While Deep Girl isn’t the first group to try to raise their total number of sales in this manner, this blatant tactic of bribing the public into buying their CDs is starting to rub some Japanese people the wrong way. “What’s happening to the Japanese music scene!?” wrote one lamenting net user. “Who would spend that kind of money on copies of the same exact CD? Instead of buying 2,000 CDs, you should go on a trip overseas instead!”
Deep Girl doesn’t have an official website yet, but you can follow the group’s ongoing promotional activities at their official Twitter account here.
Sources: Barks via My Game News Flash
Featured/insert images: YouTube (SR Records)


“How many freakin’ CDs do I have to buy?” Fans displeased with idol group’s debut single
AKB48 fan shows his love the only way he knows how: By buying $300,000 worth of CDs
Japanese idol group’s CD-purchase rewards include overnight hot spring stay with favorite singer
AKB48, Japan’s biggest idol singer group, apologizes for selling “Date Tickets”
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
KFC Japan’s “The American Burgers” include a pile of guilt
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Idol group AKB48’s new song is the third-best-selling Japanese single CD of all time【Video】
AKB48’s new idol outfits are so stylish everyone’s talking about the company that makes them
Idol singer mega-group AKB48 cancels annual General Election following string of scandals
Who’s still buying physical media in Japan? Top 20 singles lists for the year reveal the answer
AKB48 and South Korean idol groups perform hits at music awards, turns out to be a disaster
“There are many mentally unwell girls in AKB48” claims ex-member of Japan’s top idol singer group
Japanese idol girls excite crowds by spitting water on them
Is the AKB48-style idol singer promotion system limiting Japanese music’s global appeal?
Three reasons why new girl idol group “Beyooooonds” may be the next big thing in Japan【Video】
Japanese idols cut to the chase, charge fans 10,000 yen to talk to them for three minutes
Higashi Ikebukuro 52: new Japanese idol unit made up of credit card company employees 【Video】
Plus-size idol group “la BIG 3” made a music video, and they do a lot of eating in it【Video】