
One of the first things you notice when you come to Japan is how great everybody looks. The guys all know how to wear a suit, and the ladies dress conservatively and stylishly. In fact, it’s a well-known phenomenon that many foreigners who arrive in Japan for a prolonged stay will, within a few weeks, start smartening themselves up as a direct result of the example set by fashion and beauty-conscious Japanese.
But a shocking and kind of sad survey has revealed that in terms of being happy with their looks, the people of Japan are actually ranked bottom in the world…
The survey, conducted by German market research company GfK and which asked a total of 270,000 people aged 15 and older to rate their own looks, revealed that of the 22 countries surveyed, Japan ranked lowest in terms of overall satisfaction with one’s own physical appearance.
Mexico ranked number one for self-confidence, and China was somewhere in the middle. Turkey, Brazil, and Ukraine also ranked highly.
Interestingly, 55 percent of all polled participants answered that they were “quite satisfied” with their looks, and only 3 percent answered that they were “not at all satisfied.”
Sadly, 38 percent of Japan’s participants reported being “not at all satisfied” or “not very satisfied” with their appearance. This seems strange in a country where people often put a great deal of time and money into grooming themselves, but perhaps the bar is simply set higher here, with such a premium being placed on personal attractiveness.
▼ Why are Japanese people so hard on their looks?
For a little extra context, Britain also ranked low in terms of self-confidence with 20 percent of those surveyed rating themselves as “not at all satisfied” or “not very satisfied” with their own appearance. Russia, South Korea, Sweden and Australia also ranked low with 19 percent. Brits may be self-deprecating by nature, and with its reliance on cosmetic enhancements South Korea is an unsurprising addition to the list, but we’re still a little surprised by some of these figures.
You can see an easy-to-understand infographic with all of this data on the GfK website here. Where does your country rank?
Source: Livedoor News via Hachima Kikou, Yahoo! Finance UK, GfK
Main image: Flickr – istolethetv


Many young Japanese people aren’t drinking sake these days
Japanese women want men to get rid of their body hair, according to a recent survey
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Nagoya’s dark-red miso has continued to capture tastebuds for generations
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
The new Tokyu Kabukicho Tower is packed with entertainment, food, and drinks–with one caveat
Ultra-retro cafe in Tokyo is like a hidden hideout, serves up cheap breakfasts with great coffee
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
More people in Japan quit sending New Year’s cards and many have started to regret it
Are blank vending machines the future in Japan?
The mystery destination of the SoraNews24 end-of-year party left us speechless
What to buy at Daiso’s new Standard Products store in Tokyo
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks Japan releases new zodiac chilled cup drink for 2026
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply