
One of the first things you notice when you come to Japan is how great everybody looks. The guys all know how to wear a suit, and the ladies dress conservatively and stylishly. In fact, it’s a well-known phenomenon that many foreigners who arrive in Japan for a prolonged stay will, within a few weeks, start smartening themselves up as a direct result of the example set by fashion and beauty-conscious Japanese.
But a shocking and kind of sad survey has revealed that in terms of being happy with their looks, the people of Japan are actually ranked bottom in the world…
The survey, conducted by German market research company GfK and which asked a total of 270,000 people aged 15 and older to rate their own looks, revealed that of the 22 countries surveyed, Japan ranked lowest in terms of overall satisfaction with one’s own physical appearance.
Mexico ranked number one for self-confidence, and China was somewhere in the middle. Turkey, Brazil, and Ukraine also ranked highly.
Interestingly, 55 percent of all polled participants answered that they were “quite satisfied” with their looks, and only 3 percent answered that they were “not at all satisfied.”
Sadly, 38 percent of Japan’s participants reported being “not at all satisfied” or “not very satisfied” with their appearance. This seems strange in a country where people often put a great deal of time and money into grooming themselves, but perhaps the bar is simply set higher here, with such a premium being placed on personal attractiveness.
▼ Why are Japanese people so hard on their looks?
For a little extra context, Britain also ranked low in terms of self-confidence with 20 percent of those surveyed rating themselves as “not at all satisfied” or “not very satisfied” with their own appearance. Russia, South Korea, Sweden and Australia also ranked low with 19 percent. Brits may be self-deprecating by nature, and with its reliance on cosmetic enhancements South Korea is an unsurprising addition to the list, but we’re still a little surprised by some of these figures.
You can see an easy-to-understand infographic with all of this data on the GfK website here. Where does your country rank?
Source: Livedoor News via Hachima Kikou, Yahoo! Finance UK, GfK
Main image: Flickr – istolethetv


Many young Japanese people aren’t drinking sake these days
Japanese women want men to get rid of their body hair, according to a recent survey
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Ministop brings bulked up Okinawan-style rice balls to mainland Japan for one week only
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Starbucks Japan adds new Customisation Bar to stores, with free ways to hack your food and drink orders
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】