
There’s been a lot of hoo-haa recently over nip-nips, hasn’t there? On the western internets, ladies are in a huff that their female nubbins are being covered up by the online censors, but in Japan it’s male nurples that are getting on everyone’s nerves.
Turns out that Japanese ladies can’t stand the sight of male chesty-buds, and in this hot weather, lots of businessmen are going out and about without undershirts on. The result? A barrage of constant eye-trauma for the ladies who say that the men who are flaunting their areolas at them are committing sexual harassment! Oh my!
If you’ve ever worked in local government in Japan as I have, or in any company that strictly adheres to Japan’s “Cool Biz” initiative, you’ll feel the pain of enduring summer sweatiness during the entire workday. “Cool Biz” is a government initiative that advises keeping thermostats at a balmy 28 degrees centigrade (82.4 degrees fahrenheit). This saves on energy big-time, but the side-effect is that workers have to spend the whole day (after a sweaty commute) baking at their desks. To make things slightly less hellish, Cool Biz also dictates that workers can dispense with long shirt sleeves and ties in order to stay fractionally cooler.
One unexpected side effect of Cool Biz, however, is apparently sexual assault in the form of nipple exposure! While almost every Japanese man wears a white undershirt underneath his shirt for modesty reasons, Cool Biz has been driving people to fling away the undershirts and just walk around in a one-layer wai-shatsu, or white shirt. Unfortunately, most summer shirts aren’t thick enough to disguise the male nips underneath, meaning they’ve been shining through in all their glory!
▼ Sometimes you just gotta air ’em out!
Japan’s OLs (“office ladies”) and other female members of the workforce have been taking to the internet to express their ire at all this uncensored man flesh. We reported once before how male nubbins make Japanese ladies squirm with disgust, and it seems they don’t even make concessions for the poor fellas during this sauna-like weather!
Television station Nihon Terebi recently ran a section on discussion panel show “ZIP!” polling 100 men on undershirts. Ten percent of participants responded that they dispense with undershirts during hot weather, and since small-scale polls are TOTALLY indicative of widespread trends, we can extrapolate that to mean that 10 percent of the Japanese male population is currently walking around with visible nips – imagine that!
According to the guys, their reasons for such blatant nipple-flashing boiled down to “It’s hot and I don’t care”, which you can probably understand if you’ve endured Japanese Cool Biz before and have any compassion for your fellow humans. Unfortunately, the ladies who commented were pretty ruthless in their condemnation of this lackadaisical attitude to flesh-flashing.
Apparently, women found it difficult to look such men in the eye, and in some cases even reported a feeling of being sexually harassed. Others reported that with all the nipples everywhere, they found it difficult to concentrate on their work, with many falling behind and failing to hit quotas as a result!
Personally, we feel like maybe, just maybe, some ladies are being a little TOO squeamish about all this. Are nip-nips really such a big deal? What do you think?
Source: Niconico News via Hachima Kikou
Main Image: Flickr – SnippyHolloW


Bra shirt for men: Japan develops new type of clothing to conceal men’s nipples
10 tips to help you survive the Japanese summer
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Public restrooms in Osaka to get in-stall video screens with ads
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Ghibli Museum building becomes a cuddly cushion
Utada Hikaru explains “why getting over someone is so painful”
New heater-less pet kotatsu is a safe way to keep your furry friends warm this winter
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says