
From carrier pigeons to messages in bottles, there’s something uniquely appealing about using the forces of nature to carry a passage of prose between two human beings. With Japan’s long history of archery, messages once travelled through the air in the form of yabumi (lit. arrow text), a folded letter attached to an arrow that acted as a speedy delivery service between individuals or warring clans.
Sadly, the culture of yabumi dwindled and gradually disappeared as we moved slowly towards the world of much less dangerous (though sometimes just as impactful) emails and instant messaging. One traditional artisan is keeping the culture alive though, with a new letter set that contains everything you need to create your own yabumi, this time with adorable, user-friendly arrows.
The gorgeous letter set comes from a third-generation craftsman of traditional doll implements who lives in Iwatsuki-ku, Saitama Prefecture, an area that has been producing Japanese dolls since the Edo period (1603-1868).
This experience in miniature sword and weapon design lends itself to a sense of quiet sophistication in the simple, sleek yabumi letter set. Simply write your message on the paper provided, then fold it into thin, accordion-style folds.
▼ Then tie the long, thin strip around the shaft of the arrow, just as you would tie a fortune to a tree branch at a shinto shrine.
What makes this unique letter set extra special is the tiny, strong magnet at the tip of the arrow, which makes it appear as if it’s been shot into the wall.
▼ Or into your front letterbox at home!
To check out all the cute details, take a look at the video below.
The arrow letter sets are available online for 777 yen (US$6.47) each or 1,890 yen ($15.74) for a pack of three. If you’re looking for an alternative to the souvenir magnet, these will look beautiful on your fridge back home!







Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Pikachu’s chunky original design is back as a plus-sized plushie【Photos】
New smartphone game turns car models into anime girls with model-worthy looks
New sanitary panties for crossdressing men come complete with sanitary pads!
How to make a Big Mac in Tokyo at a fraction of the price with minimal effort【SoraKitchen】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Pikachu’s chunky original design is back as a plus-sized plushie【Photos】
New smartphone game turns car models into anime girls with model-worthy looks
New sanitary panties for crossdressing men come complete with sanitary pads!
How to make a Big Mac in Tokyo at a fraction of the price with minimal effort【SoraKitchen】
26 Amazing Things About Japanese Budget Hotels
100-year-old brush shop in Tokyo sells a Japanese body brush that’s painfully good
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Shimane has a secret hot spring town that feels like stepping into an old Japanese film
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
26 Amazing Things About Japanese Budget Hotels
100-year-old brush shop in Tokyo sells a Japanese body brush that’s painfully good
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Shimane has a secret hot spring town that feels like stepping into an old Japanese film
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Criticisms arise over main character’s voice in English-dubbed “Your Name” trailer
Puppy as loyal as Hachiko saves young owner’s life in Siberia, gets a statue
Immersive ukiyoe exhibition in Osaka adds some scented flair
How to make your own postcards using photos from your phone at 7-Eleven
Leave a Reply