
It’s widely known in Japan that idol singers are often contractually prohibited from engaging in romantic relationships. The reasoning goes that if word gets out that an idol singer has a boyfriend, her fans will feel betrayed that she isn’t solely devoted to her role as a musician and entertainer, and thus stop buying her CDs (there’s also the unspoken implication that openly dating someone will destroy the fantasies of individual fans that would like to date the singer themselves).
A signed contract isn’t always enough to keep young love and hormones in check, though. And when you consider that idols are almost always attractive, outgoing young women, it seems like it should be only a matter of time until they find a guy they fancy out of their swarms of would-be suitors. That’s why in addition to legal pledges not to date, the Japanese entertainment industry has a number of sneaky tactics up its sleeve to prevent its idols from falling in love or going on a single date.
A handful of entertainment industry executives, under the condition of anonymity, recently shared some of their methods, which involve psychological and time-management tricks as complicated as some idols’ stage routines.
One common practice is to keep the idols themselves in the dark about their own work schedules, sometime waiting until the end of the day to announce tomorrow’s timetable. Being an idol isn’t like working a nine-to-five shift at the office. On any given day, you could be recording songs, practicing choreography, appearing on TV variety programs, or meeting fans face-to-face at handshake events and other local promotions. All of those involve varying amounts of time and being in different locations, and it’s incredibly difficult to plan a romantic rendezvous if you don’t know when you’ll finish work or even where you’ll be when you do.
▼ May as well write “Work…?” in each and every one of those boxes.
This method is so effective that one talent manager says he can tell when an idol has secretly found a boyfriend, because she’ll suddenly start wanting to know the details of her work schedule farther in advance. But in many cases, it’s not like that would make much of a difference, because another method to keep idols from dating is to pack their schedule so tight that they don’t have any unsupervised free time. As mentioned above, idols have a huge variety of responsibilities, and talent managers ideally want them to be so busy with those that when their workday is done, the singers are too worn out to do anything other than head straight home and go right to sleep (alone, naturally).
▼ The exciting after-hours lifestyle of an idol
However, there’s a complication that managers have to bear in mind regarding this practice. Idols’ owe their success as much to their looks as their voices, and by running their performers ragged, they also run the risk of ending up with a group of haggard-looking, exhausted vocalists. But since the talent agencies want to minimize the idols’ private time, managers will add on-site breaks and rest periods in the middle of the work schedule. This is also why some idol appearance agreements include riders about keeping the break room stocked with specific snacks or other items the idols are fond of. The conditions are often demanded by the talent agencies in order to keep the idols from wanting to venture off-site on their own to pick up their favorite brand of tea or candy.
Finally, while producers don’t want their idols to actually be in a romantic relationship, some worry that they’ll lose a certain special radiance if they never have any contact with attractive guys. So when hiring hairstylists and makeup artists, certain talent agencies choose handsome young men for the job, which they feel gets their idols’ hearts ever so slightly aflutter before they go on stage. But wait, isn’t there a chance that the hairstylists will fall in love with the idols? Not if the men are gay, which is another characteristic some agencies look for when choosing who to handle their idols’ appearance.
Whether a little eye candy in the makeup mirror makes up for the lack of personal freedom, though, is something each idol has to answer for herself.
Source: Joshi Spa via Kinisoku
Top image: Pakutaso
Insert images: Pakutaso (1, 2)



Japanese judge dismisses lawsuit against idol singer who violated contract’s no-dating clause
New smartphone game lets you date real-life J-pop idols, but shockingly gives them 100 Boyfriends
AKB48, Japan’s biggest idol singer group, apologizes for selling “Date Tickets”
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
Eevee returns to Japan’s famous Tokyo Banana, bundled with a cute tote bag
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Maid street in Akihabara gets a new vending machine that’s sweeter than usual
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Drift ice in Japan is a disappearing winter miracle you need to see now
Tokyo Skytree turns pink for the cherry blossom season
Suntory’s new canned whisky cocktail is its first for world whisky Ao
Highest Starbucks in Japan set to open this spring in the Tokyo sky
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan’s plus-sized idol singer group releases new video about the joys of eating【Video】
As punishment for boyfriend pics, idol singer to post good night photos of herself alone for one year
Smiles optional-New talent agency accepting applications for idols suffering emotional distress
Japanese idol placed in safe house after rape threat, official website still lists bust size
Japanese idol group’s CD-purchase rewards include overnight hot spring stay with favorite singer
Former AKB48 idol singer gets proposed to on first date, says yes, is now married
Idol unit disbands after male fan discovered to have personal relationship with…idol’s mom?!?
What do North Korean idol singers sound like? Like this 【Videos】
“There are many mentally unwell girls in AKB48” claims ex-member of Japan’s top idol singer group
Over 1,000 idol singers to gather in Tokyo for massive fan event at Budokan
Japanese idol asks fans to marry her, provided they can pay her 400,000 yen (US$3,550) a month
Man arrested for spreading false Twitter rumors about five Japanese idol singers for revenge