
The somewhat euphemistically named process of “denailing” has remained a popular torture method since medieval times and, according to the sort of creepily detailed Wikipedia page for the method, it remains in use today.
There are a few good reasons for that. It apparently leaves no permanent marks or injury – after the nail grows back, of course – and requires only the most basic of tools to pull off. It also objectively hurts like hell and there’s something about the tips of the toes and fingers being manipulated that leaves a person feeling unbearably vulnerable.
All of which has us wondering why anyone would voluntarily use this tool, which is clearly just a re-purposed torture device, to fix their ingrown toenails, regardless of how amazingly well it supposedly works.
For reasons that we can’t quite fathom, the promotional video for the “Maki-zume Robo” device, from retailer Fine Hearts, has amassed an inexplicable five million-plus views, meaning there are either a lot of masochists in Japan, or many Japanese people suffer from embarrassing and painful ingrown toenails.
As “luck” would have it, I actually suffered a lot from chronic ingrown toenails in my teens, and I can tell you that surgery to permanently fix the problem is painful, bloody, and conducted largely without anesthesia, so anything that purports to fix the issue “painlessly” probably sounds like a very appealing option for those grappling with ingrown nails.
That doesn’t change the fact that the Maki-zume Robo, however miraculously it may or may not alleviate symptoms, looks like something out of William Wallace’s worst nightmares. Apparently, you first secure the device’s two hook-like arms underneath the nail, then secure the contraption in place and manipulate a screw that raises the arms and pulls the sides of the ingrown nail out and away. Users then are encouraged to soak their foot in warm water for 20 minutes, then blow-dry the nail so that it hardens in its new shape. Probably, this must be repeated from time to time as the nail grows out and gradually curls in again.
Despite Fine Hearts’ claims that the procedure is “painless,” you can clearly see blood in the above video as the patient’s nail is pried upward, so, if not pain, the device must at least produce a fair amount of discomfort. Still, the YouTube promotional video’s five million views seems to suggest there’s at least a lot of interest in the product.
If you too are suffering from ingrown toenails, why not give it a shot? Just, uh, make sure to have a couple swigs of Jack Daniels (“Hillbilly Anesthetic“) beforehand, just in case the procedure ends up as painful as it looks.
Source: Temita
Images: YouTube/Fine Hearts




Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japan’s foreign resident population hits record high as Japanese population hits record low
New service lets Tokyo tourists display their faces on giant screen at Japan’s busiest intersection
Studio Ghibli releases new Spirited Away earrings featuring mysterious anime bathhouse character
Okayama man arrested for catching butterflies in central Japan
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Starbucks Japan releases a miniature display rack so you can create your very own store at home
99-year-old woman rescued while attempting to climb Mt. Fuji
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japan’s foreign resident population hits record high as Japanese population hits record low
New service lets Tokyo tourists display their faces on giant screen at Japan’s busiest intersection
Studio Ghibli releases new Spirited Away earrings featuring mysterious anime bathhouse character
Okayama man arrested for catching butterflies in central Japan
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Studio Ghibli adds new Ponyo glassware to its anime lineup for summer
Starbucks Japan unveils new coffee drinks… for people who don’t drink coffee
Katana of one of Japan’s most famous swordsmen goes on display to help Kumamoto earthquake victims
Sanrio’s newest item looks like dog butt, exactly like it’s supposed to [Photos]
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
McDonald’s Japan reveals new Pokémon collaboration range, covering McNuggets and lucky bags