
Looking for a great travel destination for the new year? Well, this one will at least ensure you never understand what anyone’s saying!
To make sense of the video you’re about to see, there are really only two things you need to know: 1) This guy is obviously lost in the forest somewhere in Miyazaki Prefecture and desperately in need of help. 2) He gets the help he needs in the form of a local deity who offers directions, which are, sadly, spoken in the near-incomprehensible local dialect.
Aside from the deity’s hilarious facial expression and baffling attempt at English, there are a few more gems in the video. For one, the slogan that appears around the 26-second mark can be translated as “There’s no loss in learning Nishimoro-ben.” While this is probably true, we can’t really imagine there’s much to be gained from learning it either.
The other bit that tickled us pink was the lost hiker’s comment at seeing the deity reappear. It can be hard to catch, but his disappointed quip is “また?”, which means “Again?”
If you’re thinking this dialect seems strangely familiar, then you’re probably remembering the Miyazaki tourism commercial that appeared last year presenting the dialect, Nishimoro-ben, as French. Thanks to the video’s surprise twist—and lovely scenery—it spread through the Internet in Japan like wildfire, drastically increasing people’s awareness of Kobayashi City and Miyazaki Prefecture. They’ve even made posters to teach people some Nishimoro-ben vocabulary, like the two below. On the left, you can see that “binta” (びんた) is the word for “head” (“atama” 頭 in standard Japanese) and “ndamoshitan!” (んだもしたん!) is what people exclaim when surprised (“bikkurishita” びっくりした is more commonly used in standard Japanese).
▼ “Ndamoshitan! That binta is so bald!”
As funny as the first video was, we have to say we enjoyed this one even more. We’re pretty sure part of its success lies with the back-story of how the video was made. Apparently, the production company got some very local input—the concept was developed by local high school students. In fact, the 47 students of Kobayashi Shuhokoto High School’s business and management information courses broke into smaller groups, each group proposing different ideas and voting for their favorites. We have to say that whoever came up with the final idea should definitely consider a career in marketing, because the newest video is one of our favorite videos of the year (so far)!
If you’re interested in seeing some of the ideas the other student groups came up with, we particularly enjoyed this video, in which the world’s oldest woman, apparently a speaker of Nishimoro-ben, explains the secret to her longevity. You can find more on their website.
So, does this incomprehensible dialect make you want to visit Miyazaki Prefecture more…or less?
Sources: Japaaan, YouTube/KobayashiKoushikiChannel, Tenando Project
Featured image: YouTube/KobayashiKoushikiChannel


Japanese ad promoting Miyazaki Prefecture shows how foreign its own dialects can be 【Video】
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Colour Hunting: The hot new street photography trend changing how we see Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Body of missing American college student found in Kyoto mountains
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Japanese convenience store shows us how to dress for the rainy season
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events