
With winter finally over, it’s time to start gorging ourselves on frozen desserts, starting with this combination of two of everyone’s favorite things: ice cream and pudding!
Recently, our Japanese-language reporter Meg has been enjoying the finer things in life, such as snacks of tempura shrimp and the company of a handsome young butler. In Meg’s latest assignment, her dolce vita became literally sweet, as she taste tested one of the many new varieties of ice cream being rolled out as winter finally comes to a close in Japan.
Specifically, Meg used her expert taste buds in evaluating confectioner Lotte’s Custard Pudding and Ice, which in Japanese gets the much lengthier name of Karameru Torori Kodawari Tamago no Purin Aisu Ba, or “Creamy Caramel and Premium Egg Custard Pudding Ice Cream Bar.” Lotte is promising the flavor of purin, the variety of caramel pudding loved throughout Japan, in convenient bar form, with the caramel sauce that usually tops the pudding instead waiting for you at the core.
Fresh out of the wrapper, you wouldn’t know there’s any purin-related excitement to be had. Still, the milky white chocolate coating looks tempting enough in its own right.
Meg took her first bite, and immediately realized a lick would have worked just about as well. The custard-flavored ice cream is incredibly soft, which means you don’t need to risk a brain freeze by using your teeth on the Custard Pudding and Ice.
The ice cream is no slouch in the flavor department, either, as reflected by Meg’s notes:
“So GOOD! Mmm. Mmm. Mmm. No complaints…so GOOD!”
The package touts Precious Eggs, a variety with a particularly rich taste, as one of the key ingredients, and their presence definitely lends a high-class feel to the flavor profile. Another elegant touch is the use of vanilla bean seeds, which can be seen in the bar’s cross section.
▼ Those little specks make a big difference.
Not one to hog all the fun for herself, Meg saved some of her dessert for fellow RocketNews24 reporter Seiji…
…and when he noticed coworker P.K.’s jealous glances…
…he grudgingly gave him a bite too.
Although really, since the Custard Pudding and Ice bar is priced at just 173 yen (US$1.55), and we’ve got a convenience store right across the street from our offices, there shouldn’t be any problem if we all decide we’d rather not share.
Images © RocketNews24
[ Read in Japanese ]










Do you like rich, creamy custard pudding? This Japanese ice cream bar is for you!
One of Japan’s best-kept ice cream secrets…is hiding at a home improvement center? 【Taste test】
Japan’s caviar purin custard pudding – Weirdly wonderful, or foolishly fancy?【Taste test】
You won’t believe how easy it is to make this delicious ice cream pudding!【Recipe】
Sanrio Pompompurin purin custard pudding sweets sound doubly delicious, look like pooch bottoms
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Eight great words for talking about summer in Japan in Japanese
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Starbucks Japan releases exclusive new Bearista collection…with beary cute details
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
We make delicious French toast using a LOT of Japanese custard pudding
We fall in love with a bucket of Japanese custard pudding【Taste test】
Last chance! Tokyo’s premium pudding at the historic Hilltop Hotel about to disappear【Taste test】
We chow down on new cheesecake ice cream bar made with real cream cheese
Does mint ice cream really taste like toothpaste and breath mints? RN24’s Meg finds out 【Video】
Starbucks puddings arrive in Japan with cute packaging and gorgeous flavours 【Taste Test】
New toy from Takara Tomy transforms eggs into custard pudding in just a few cranks of a handle
Samurai chick pudding cake is Japan’s newest hard-to-buy, delicious-to-eat treat【Taste test】
ZOMG! ICE CREAM! Taste-testing the best autumn-flavored ice cream in Japan
The butter pudding from Kaldi doesn’t taste like butter or pudding, so what does it taste like?
Starbucks Japan now has a pudding Frappuccino based on a delicious retro dessert
Taste test battle! The new Mister Donut ice cream bar vs. a frozen Mister Donut donut【Taste test】
We try buying a giant Costco Japan purin that’s not purin and not at Costco【Taste test】
Does McDonald’s Japan’s new Tsukimi Moon-Viewing shake really taste like a Pucchin Purin pudding?
Is this newly released sweet konnyaku, jelly or pudding? We try to sort out the custardy chaos