
With winter finally over, it’s time to start gorging ourselves on frozen desserts, starting with this combination of two of everyone’s favorite things: ice cream and pudding!
Recently, our Japanese-language reporter Meg has been enjoying the finer things in life, such as snacks of tempura shrimp and the company of a handsome young butler. In Meg’s latest assignment, her dolce vita became literally sweet, as she taste tested one of the many new varieties of ice cream being rolled out as winter finally comes to a close in Japan.
Specifically, Meg used her expert taste buds in evaluating confectioner Lotte’s Custard Pudding and Ice, which in Japanese gets the much lengthier name of Karameru Torori Kodawari Tamago no Purin Aisu Ba, or “Creamy Caramel and Premium Egg Custard Pudding Ice Cream Bar.” Lotte is promising the flavor of purin, the variety of caramel pudding loved throughout Japan, in convenient bar form, with the caramel sauce that usually tops the pudding instead waiting for you at the core.
Fresh out of the wrapper, you wouldn’t know there’s any purin-related excitement to be had. Still, the milky white chocolate coating looks tempting enough in its own right.
Meg took her first bite, and immediately realized a lick would have worked just about as well. The custard-flavored ice cream is incredibly soft, which means you don’t need to risk a brain freeze by using your teeth on the Custard Pudding and Ice.
The ice cream is no slouch in the flavor department, either, as reflected by Meg’s notes:
“So GOOD! Mmm. Mmm. Mmm. No complaints…so GOOD!”
The package touts Precious Eggs, a variety with a particularly rich taste, as one of the key ingredients, and their presence definitely lends a high-class feel to the flavor profile. Another elegant touch is the use of vanilla bean seeds, which can be seen in the bar’s cross section.
▼ Those little specks make a big difference.
Not one to hog all the fun for herself, Meg saved some of her dessert for fellow RocketNews24 reporter Seiji…
…and when he noticed coworker P.K.’s jealous glances…
…he grudgingly gave him a bite too.
Although really, since the Custard Pudding and Ice bar is priced at just 173 yen (US$1.55), and we’ve got a convenience store right across the street from our offices, there shouldn’t be any problem if we all decide we’d rather not share.
Images © RocketNews24
[ Read in Japanese ]










One of Japan’s best-kept ice cream secrets…is hiding at a home improvement center? 【Taste test】
Do you like rich, creamy custard pudding? This Japanese ice cream bar is for you!
Japan’s caviar purin custard pudding – Weirdly wonderful, or foolishly fancy?【Taste test】
You won’t believe how easy it is to make this delicious ice cream pudding!【Recipe】
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Japanese airlines set to cut fuel surcharges for international flights in September and October
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
Starbucks releases tear-jerking new video inspired by heartwarming encounters in Japanese stores
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Last chance! Tokyo’s premium pudding at the historic Hilltop Hotel about to disappear【Taste test】
Sanrio Pompompurin purin custard pudding sweets sound doubly delicious, look like pooch bottoms
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
We make delicious French toast using a LOT of Japanese custard pudding
We fall in love with a bucket of Japanese custard pudding【Taste test】
Does mint ice cream really taste like toothpaste and breath mints? RN24’s Meg finds out 【Video】
Samurai chick pudding cake is Japan’s newest hard-to-buy, delicious-to-eat treat【Taste test】
Starbucks puddings arrive in Japan with cute packaging and gorgeous flavours 【Taste Test】
We chow down on new cheesecake ice cream bar made with real cream cheese
We try buying a giant Costco Japan purin that’s not purin and not at Costco【Taste test】
ZOMG! ICE CREAM! Taste-testing the best autumn-flavored ice cream in Japan
The butter pudding from Kaldi doesn’t taste like butter or pudding, so what does it taste like?
Starbucks Japan now has a pudding Frappuccino based on a delicious retro dessert
Frozen pudding pops among the many surprises at Ramen Deniro in Tokyo
Taste test battle! The new Mister Donut ice cream bar vs. a frozen Mister Donut donut【Taste test】
Adding hard liquor to Japanese pudding makes it an inner-child pleasing treat just for adults