
How do you think this group will react to the taste of one of Japan’s favorite sushi delicacies?
Recently BuzzFeed posted a video titled “Americans Try Uni (Sea Urchin) for the First Time.” Food reaction videos are always priceless to watch, and in particular the taste of sea urchin, known as uni in Japanese, tends to polarize the crowd one way or the other.
Watch the one-minute thirty-second video below, then scroll down for a few of the best reactions.
While two of the ladies thought the taste wasn’t nearly as bad as they were expecting, some of the others weren’t so impressed, with one of the men declaring that “It tastes like a combination between the ocean and shoe leather.”
Below is a sampling of both the YouTube video comments and some Japanese net user comments:
“What kind of sea urchin did they eat? Santa Barbara uni is usually really creamy, and Hokkaido’s is more flavorful, but no matter the uni you eat, it shouldn’t taste like shoe leather.”
“I am from Greece and every now and then I go and catch some. I cut them up and eat them fresh. They are better like that.”
“Eat it in one bite, please!”
“It’s surprisingly good if you eat it with just wasabi and no soy sauce.”
“We call sea urchin ‘sea cat’ in Barbados.”
What Japanese food should Americans (or other nationalities) sample next? We personally vote for those yakisoba noodles with chocolate sauce!
Sources: YouTube/BuzzFeedVideo via Nyuyaku
Images: YouTube/BuzzFeedVideo





Japanese netizens lament over the long, but sad life of sea urchins
In search of the elusive Sea Urchin Butter from Kaldi【Taste test】
We try “almost sea urchin” Cup Noodle, the latest chapter in instant ramen trickery【Taste test】
Sea urchin ramen – Not for the faint of heart!
Crackers soaked in sea urchin available for a limited time, skull-rattlingly delicious
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Giant pipe mysteriously rises up through street in downtown Osaka
Is this Japan’s most extreme cherry blossom viewing? Leap, cycle and climb through 2,500 sakura
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
Number of foreigners living in Japan has grown 50 percent in four years, hits historic high
Man in Japan falls into hole with a bear in it
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Visiting the official One Piece Library Cafe【Photo Report】
Here are the top ten foodie factory tours for the fall throughout Japan
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sea urchins will fight over the same piece of cabbage, Japan is adorably shocked to learn
We try a rotating sushi chain’s super high-quality 3-layer caviar, sea urchin & fatty tuna sushi
Nissin comes out with new Cup Noodle using … “almost real sea urchin”!
“I can’t believe I ate this!” American kids try nigiri sushi for the first time 【Video】
Weird Japanese vending machine comes with a heartwarming twist
Sharpen your sushi-selecting skills with the High Speed Sushi-Go-Round Quiz! 【Videos】
Kura Sushi has a new parade-delivered whole cake dessert, but what’s it like to eat?【Video】