
How do you think this group will react to the taste of one of Japan’s favorite sushi delicacies?
Recently BuzzFeed posted a video titled “Americans Try Uni (Sea Urchin) for the First Time.” Food reaction videos are always priceless to watch, and in particular the taste of sea urchin, known as uni in Japanese, tends to polarize the crowd one way or the other.
Watch the one-minute thirty-second video below, then scroll down for a few of the best reactions.
While two of the ladies thought the taste wasn’t nearly as bad as they were expecting, some of the others weren’t so impressed, with one of the men declaring that “It tastes like a combination between the ocean and shoe leather.”
Below is a sampling of both the YouTube video comments and some Japanese net user comments:
“What kind of sea urchin did they eat? Santa Barbara uni is usually really creamy, and Hokkaido’s is more flavorful, but no matter the uni you eat, it shouldn’t taste like shoe leather.”
“I am from Greece and every now and then I go and catch some. I cut them up and eat them fresh. They are better like that.”
“Eat it in one bite, please!”
“It’s surprisingly good if you eat it with just wasabi and no soy sauce.”
“We call sea urchin ‘sea cat’ in Barbados.”
What Japanese food should Americans (or other nationalities) sample next? We personally vote for those yakisoba noodles with chocolate sauce!
Sources: YouTube/BuzzFeedVideo via Nyuyaku
Images: YouTube/BuzzFeedVideo





Japanese netizens lament over the long, but sad life of sea urchins
In search of the elusive Sea Urchin Butter from Kaldi【Taste test】
We try “almost sea urchin” Cup Noodle, the latest chapter in instant ramen trickery【Taste test】
Sea urchin ramen – Not for the faint of heart!
Crackers soaked in sea urchin available for a limited time, skull-rattlingly delicious
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Reinvented traditional Japanese hearths may be coming to a restaurant near you
When is miso ramen not miso ramen? When it’s the new ramen at one of Japan’s top beef bowl chains
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Abandoned pirate pleasure ship sinking south of Tokyo Bay, city orders destruction
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Sea urchins will fight over the same piece of cabbage, Japan is adorably shocked to learn
We try a rotating sushi chain’s super high-quality 3-layer caviar, sea urchin & fatty tuna sushi
Nissin comes out with new Cup Noodle using … “almost real sea urchin”!
“I can’t believe I ate this!” American kids try nigiri sushi for the first time 【Video】
Weird Japanese vending machine comes with a heartwarming twist
Sharpen your sushi-selecting skills with the High Speed Sushi-Go-Round Quiz! 【Videos】
Kura Sushi has a new parade-delivered whole cake dessert, but what’s it like to eat?【Video】