
Japan is no stranger to fermented foods with, shall we say, “unique” aromas, so how would a group of unsuspecting Japanese writers deal with a rice bowl topped with the notoriously foul-smelling Swedish staple, surströmming?
Japan’s fermented soybean snack natto is fairly well-known for its health benefits and pungent odor, and we even have a similar stinky borderline rotten fish dish known as kusaya. So our Japanese reporters were feeling rather bold when faced with Sweden’s offering.
However, unbeknownst to them surströmming is Baltic Sea herring cured with a minimum amount of salt for about half a year to bring it to that razor-thin line between “fermented” and “rotten.” To put it in perspective, a 2002 study found that surströmming was 17 times as pungent as natto or kusaya.
First up was our plucky young writer Seiji Nakazawa who claimed that; “Natto doesn’t even smell bad. Durian is a luxurious fruit and kusaya is downright delicious. If surströmming is a Swedish delicacy then surely it has some redeeming qualities. I’m a big boy and can handle a little smell.”
Fellow writers P.K. Sanjun and Mr. Sato prepared surströmming gohan (surströmming on rice) for Seiji by first rinsing off the canned surströmming with water.
The can itself had previously been opened at a remote location because its initial odor would have corrupted the entire RocketNews24 office beyond repair.
Finally the fish was gently placed on a bed of precooked rice. As the food was presented, Seiji’s face began to twitch at the aroma, but he tried to keep his composure since he had already run his mouth off.
Then he cut off a morsel and put it in his mouth.
▼ “… Ach Gah no!!”
Hatori, whom we can see seated beside Seiji in these photos, just sat and laughed. Afterward, he tried a piece for himself, but it only made it about an inch from his lips before it was repelled as if an invisible force-field of stink prevented it from entering.
One by one, the other members of staff came by to try—or attempt to try—some surströmming. Yuichiro Wasai couldn’t eat it and even spent a lot of the time protecting his body as if the smell were about to manifest itself and begin punching him.
Reader favorite Meg came close to eating it, but also ultimately refused to put the surströmming in her mouth, saying that it reminded her of a toilet she encountered once in China.
P.K. Sanjun managed to get it in his mouth, but spat it out soon after.
Mr. Sato just sat cackling maniacally at it all. As, being a part of the surströmming gohan preparation team, he was allowed to sit this one out. Having been the subject of various food-themed tortures in the past it was his turn to enjoy the show for once.
The only member of the RocketNews24 team who was able to stomach the surströmming was Shinomiya. It wasn’t easy though.
Despite, Shinomiya’s valiant effort to down Sweden’s smelly seafood, it was fair to say that surströmming truly was the most daunting of fermented food far out-classing anything Japan had to offer in terms of offensive odors. It seemed our team was caught off guard by the fact that Japanese foods like natto and kusaya smell bad but actually taste quite different. On the other hand surströmming was disagreeable to all senses across the board.
We’ll leave you with some video documentation of our experience with surströmming so you can see everyone’s reaction as it happens. Please enjoy it, because we sure as hell are not going to try this again.
Original article by P.K. Sanjun
Photos & Video © RocketNews24
[ Read in Japanese ]

















Smelliest sushi in Japan to become potato chip flavor
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
Mizkan develops world’s most “beautiful” natto, Mr. Sato takes it for a spin
Blurring the bravery/stupidity line by taste-testing 16-year-old instant ramen 【Video】
Our “Dark Curry” puts the luck back into potluck with a curry of unknown ingredients
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Body of missing American college student found in Kyoto mountains
Colour Hunting: The hot new street photography trend changing how we see Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
We make Russian food based only on the sound of its name, somehow everyone who ate it survived