New “one piece” sandwich looks set to be another sell-out hit for the popular chain.

On “Sandwich Day” on 13 March, 7-Eleven completely revamped its sandwiches in Japan, and among them appeared a new, generously filled single-serve range known as the “Yokubari Sando” (“Greedy Sandwich“). This so-called “one piece” sandwich aims to deliver an overwhelming sense of filling and satisfaction at an affordable price point, and the newest addition to the range, announced today, does just that, with a surprising filling to boot.

▼ Say hello to the Croquette & Macaroni Cheese.

Known as “Croquette, Macaroni Cheese & Leaf Lettuce” in English, this sandwich has been carefully designed to ensure you get all the fillings in every mouthful, from the first to the very last bite.

7-Eleven says it totally redesigned the shape of the croquette to suit the sandwich, developing a unique type of croquette that spreads all the way to the edges of the bread. With rich, creamy macaroni and cheese sandwiched inside, this pairing is said to create an exquisite combination that allows the texture and flavour of each ingredient to stand out, giving you an incredibly moreish and satisfying sandwich experience.

By selling sandwiches individually, instead of in pairs, the Greedy Sando line is able to deliver a much more generous filling, which is a genius marketing move by 7-Eleven, who faced criticism in the past for what many called its “paper tiger” sandwiches.

Judging by the immense popularity of the previously released Greedy Sando, which gave us colourful chocolate sprinkles and whipped cream, this new sandwich looks set to be a sell-out hit so keep an eye out for it at Seven-Eleven stores around Japan when it’s released on 27  May, priced at 214 yen (US$1.35).

Source, images: Press release
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