
Finally, the great taste of decaying fish and rice in a potato chip!
Narezushi is an ancient ancestor of modern day sushi, but the two differ very much in looks and taste, due to narezushi’s heavy use of fermentation.
On of the most famous narezushi is funazushi from Shiga prefecture, which is made by heavily salting and then further fermenting the fish in rice, sometimes for years, so that a unique flavor is created. With a history of well over 1,000 years, this form uses species of carp caught from Japan’s largest lake, Lake Biwa, to create the traditional delicacy.
▼ Here’s a video showing how funazushi can be made in large quantities
As you might imagine, this kind of fermented fish acquires quite an odor. Funazushi is said to be a little smellier than both natto (fermented soy beans) and dried kusaya (differently fermented fish). Only grilled kusaya is believed to be stinkier among Japanese foods.
Unfortunately, due to the traditional preparation techniques, funazushi is largely a regional taste of the rural Shiga Prefecture leaving many of us far removed from its pungent scent…until now!
The potato chip moguls at Calbee will be releasing funazushi flavored chips on 13 November for about 120 yen (US$1) a bag. This means that you can now enjoy the unique taste and smell of funazushi anywhere from a busy office to a crowded train.
https://twitter.com/sakamobi/status/918257013783609344However, these chips will only be sold in parts of the Kansai area including Osaka, Kyoto, Shiga, and three other prefectures. Perhaps this limited supply is because the chips are seasoned with actual carp caught from Lake Biwa and ground down into a powder.
The rest of the process for preparing these special chips was daunting and according to Calbee took 60 more trial and error attempts than it normally takes with more conventional potato chip special flavors. In the end, the company seems to feel they hit the mark.
This means we can finally imagine we’re a ronin on a journey of revenge through the lost wilderness of Japan with our trusty narezushi to keep our bellies full, all while actually comfortably strolling through the park munching on some chips. Or, if you simply like testing your intestinal fortitude with some offbeat flavors and smells, this is a great practice chip to work your way up to the smelliest food in the world: surströmming.
Source: Sankei News West
Top image: Wikipedia/Kida Yasuo

Stinkiest sushi in the world is now an ice cream flavour in Japan
Presenting funazushi — Could fermented sushi be the next big Japanese export to Southeast Asia?
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
Twitter user shares stupidly simple lifehack for eating Japanese snacks
Potato-Chip-Flavored Dressing coming to stores in Japan
Why do foreign tourists queue up to eat at Tokyo Little House?
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Japanese man arrested after pretending to be foreigner while trying to rob convenience store
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Burger King Japan brings back its insane all-you-can-eat One Pounder Challenge
You can send your suitcase from Tokyo to Kyoto on the Shinkansen for same-day delivery… but it’ll cost you
Pokémon and Polaroid reveal collaboration with adorable Pikachu and Eeveelution camera and film
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Stay at a hotel with a bed for your plushie in Japan
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Japanese airlines set to cut fuel surcharges for international flights in September and October
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
Edamame potato chips appear in Japan, made with the king of edamame, dadachamame
Get ready for a cherry-blossom-flavored spring with Sakura Butter potato chips from Calbee!
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
Calbee teams with gourmet French chain for uni and dried roe potato chip flavor
Japanese snack food maker introduces new potato chips…for women!
Results of national poll for new flavor Calbee chips turn up “Tuna Corn Curry,” other bizarre flavors
Let’s talk about chips: Japanese netizens weigh in on the ten best potato chips in the country
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
New “wet” potato chips revolutionise the snack industry in Japan
Calbee goes spicy with two new potato chip flavors — Thai tom yum kung and Sichuan-style tofu!
Sure eel flavored potato chips are great, but here’s a recipe that’ll make them even better!
Pizza Potato crisis causes turmoil in Japan for chip-lovers and opportunists alike
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
Japanese potato chip maker to sell potato-growing kits