
Japan’s nationwide fertility rate just hit its highest level in 21 years.
The total rate increased to 1.46 in 2015, slightly up from the previous rate of 1.42 in 2014, according to the health ministry.
The biggest contribution to the increase came from women 30 to 34, according to Bloomberg.
This is no doubt a good sign for a country struggling with a looming demographic crisis.
But what’s particularly interesting about this spike in fertility is that there was a correlation with cash incentives for new parents.
Christopher Wood, author of CLSA’s weekly Greed & Fear newsletter, pointed out in his latest installment that the highest fertility rate among Tokyo’s wards was in the Minato Ward, where parents get one-time cash payouts of up to 180,000 yen – about $1,684 – a birth.
Moreover, he noted that the biggest improvement in fertility in the country was in a town called Ama on the island of Nakanoshima, which has a “leveraged scheme to incentivize mating”: parents get 100,000 yen (about $940) for the first baby, but get 1 million yen (about $9,400) for the fourth kid. The town’s fertility rate bumped up to 1.80 from 1.66 between 2014 and 2015.
Wrote Wood in the note:
This fits a point made by GREED & fear before, namely that the best way to deal with Japan’s demographic issue is via financial incentives, with ¥10 million per child seeming to [us] about the minimum level of incentive required in central Tokyo given the costs of parenthood, a reality [we are] well aware of.

Notably, some economists have argued that women who lived in developed economies are dis-incentivized to reproduce precisely because having kids is very expensive. Or, another possibility here, as o n e of my economics professors once put it a few years back: “Why would a woman choose to have another kid that costs $250,000 a year when she can instead go work in finance and rake in $1 million a year?”
So Wood’s ideas are quite interesting: It appears that cash incentives, at least somewhat, address the whole issue of not having kids because they’re too expensive.
Wood added in his note:
In the end nothing can detract from the power of financial incentives.Just as higher minimum wages will encourage the acceleration of robot technology, the provision of a meaningful capital sum should encourage child rearing. It is certainly superior to negative rates, and also more reflationary.


Japanese government wants to give people an extra 80,000 yen to have babies, but will it work?
Japanese politician’s birthrate plan: Have parents nag their kids to have “at least three babies”
Tokyo’s latest plan to boost birth rate: Pay people 100,000 yen per baby they give birth to
Top five Japanese prefectures for childhood education expenditure would make any wallet shudder
Foreigner disappointed by Japan’s hazy concept of “work ending times,” so are Japanese people
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Why you should be adding Calpis to your beer in Japan
Osaka man reserved and cancelled 1,873 seats at two baseball games to get more space for self
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
25 different Japanese convenience store sandwiches – What’s inside them?【Photos】
We try roasted horseshoe crab in Thailand, regret our choice yet strangely long for more
Train station platform ramen store closes its doors on half a century of history in Tokyo
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says