
Nakazawa takes on the genderless-style trend currently sweeping Harajuku.
Harajuku has long been recognized as the epicenter of young, Japanese subculture fashion, and the most recent of these trends is genderless-kei, a genderless-style fashion movement with popular talent and model Ryucheru at its helm. Over the past couple of years Ryucheru has become such a captivating fashion icon among Japanese youth that the government recently asked him and his wife, another popular model, to appear in a wacky ad aiming to boost low voter turnout by encouraging young adults who recently turned or will be turning 18 to register and vote in upcoming summer elections.
▼ Ryucheru
Dressed in his signature thick-soled sneakers and bandana/headband, Ryucheru is a force to be reckoned with in the world of Harajuku fashion, and one of our reporters, Nakazawa, was eager to grab just a little bit of that charismatic power for himself, so he paid a visit to the salon and asked the stylist there, Mr. Sato, to make him look like Ryucheru.
Of course this Mr. Sato isn’t our Mr. Sato, the one you all know and love, but he’s been a willing accomplice in many of our other hijinks, including the time he helped turn our Mr. Sato into Donald Trump.
Mr. Sato walked Nakazawa through the process, which would include cutting his hair, bleaching it, and using rollers to curl the ends before spraying the his new hairstyle in place. Last, Mr. Sato said he’d finish off the look by applying some make-up and a bit of color to his cheeks.
Up first was a long-overdue haircut, which Nakazawa had put off for about a year.
After about 10 minutes or so, Mr. Sato gave his expert nod of approval. Our reporter’s heart raced with excitement in anticipation to see how his makeover was looking so far.
Apparently he had expected something a little more dramatic, and was momentarily disappointed that he still looked like his regular self, albeit with a shorter haircut. Still, there was no turning back now, and Mr. Sato went to bring out the bleach. It took two rounds to get that perfect, Ryucheru golden blond.
▼ He seems much happier than before, but that may just be because he looks 10 years younger!
Mr. Sato also seemed impressed by Nakazawa’s transformation so far. With his hair all taken care of, now it was time to even out his complexion, which took a heavy layer or two of foundation.
▼ It looks like Nakazawa approves…
…but how about all of you readers? We think he looks pretty spot on!
▼ Before
▼ After
With his makeover complete, it was time for him to show off his new look by hitting up Harajuku.
▼Harajuku bound!
▼ Walking down Harajuku’s famous Takeshita Street
▼ Nakazawa says he not only looks, but feels, completely different!
(And it wasn’t just from all the attention from passersby that he got.)
Want to achieve this look for yourself? Gurashii has a Ryucheru-inspired make-up tutorial here.
Insert image: Tokyo FM
All other images copyright RocketNews24.
[ Read in Japanese ]


















Can Tokyo hair stylists transform our reporter into Leonardo DiCaprio?【Photos】
How far will 10,000 yen get you in Harajuku’s fashion world with the aid of two teenage experts?
Can a Tokyo hair salon change you into today’s hottest anime character from Demon Slayer?【Photos】
Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?
We ask a Harajuku street fashion merchant to dress Mr. Sato for under $100 【Photos】
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Finally! Japan’s big three convenience store chains announce rice ball price reductions
One Piece Day 2026 brings new art, music, and new cast announcements
Japan Railways announces unlimited-ride train pass for fall travel
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Lawson convenience store opens its first mobile, trailer-style location in Japan
Studio Ghibli unveils new anime calendars and diary planners for 2027
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mr. Sato picks an outfit from a Harajuku store display, sends RN24’s office into a panic【Pics】
On-site coverage of the 2025 Osaka-Kansai Expo from our reporter’s mother
Sushi Crepes: Will Harajuku’s newest weird food craze catch on in Tokyo?
Sato Style: Our ace reporter gets a fashion makeover at Tokyo’s most colorful menswear shop【Pics】
We buy a $10 grilled cheese sandwich from this weird shop in Harajuku
Life in Mini: Our Reporter Mr. Sato Turns Himself into a Tiny Plastic Figure
Can a Tokyo hair salon change Mr. Sato into Joe Biden?
Our nine male Japanese reporters turn into lovely young ladies with magic of A.I. photo editing
Our reporter wears the Boku Sera schoolgirl outfit, visits Harajuku, takes purikura
Japanese high school student turns heads with bold fashion choice at Harajuku
Our team of five reporters try to turn themselves into Japanese heartthrob Kimutaku【Photos】
What happens when our reporters show up to work dressed like their fathers?
Noodle joint in Harajuku becomes a hot topic with foreigners on Reddit, but is it any good?
Tokyo’s host club photo studio will have you looking like the coolest Kabukicho club king
Japanese man discovered by Balenciaga on streets of Tokyo becomes fashion model on Paris runway