
80-year-old Masaaki Hiroi has dedicated his life to handcrafting gorgeous wooden toys the old-fashioned way.
While the kids these days may be more interested in wandering around in circles outside looking for digital Pidgeys and mucking around with ever-more-complicated, mass-produced plastic action figures, there’s still something magical about the elegant beauty and ingenious mechanisms of old-timey wooden moving toys.
Many of the toys of old were really more like decorations compared to their complex, multi-jointed, smartphone connective contemporaries, but they were and, often, still can be a source of wonder and fascination. Just ask 80-year-old wooden toy craftsman Masaaki Hiroi, who has honed his craft of hand-making moving toys powered by the simple spinning top for decades.
While many of Hiroi’s moving toys feature elements of humor – such as a character that sticks its tongue out, or a man that gleefully slurps noodles – it’s just as entertaining to see Hiroi deftly working his craft on ancient machinery. His decades of practice have lent his movements an almost balletic quality that’s mesmerizing to see in action.
Hiroi says he’s a fourth generation toy maker and that he’s so accustomed to the process, he doesn’t really plan his works anymore and just gets to creating off the cuff. Hiroi also told AJ+ that he’s so enamored with the toy making process that he wishes he could continue working for another 200 years.
Hiroi’s toys may not be as complicated as something like SkyLanders, but we find ourselves enjoying these wooden creations even more thanks to their mechanical simplicity. Though we’re not sure we’d want to let any hyperactive kids play with them — how sad it would be if they were accidentally destroyed!
Source: Laughing Squid
Feature Image: YouTube/AJ+

Rising 14-year-old Japanese table tennis star screams way to victory, ruffles netizens’ feathers
Japan’s greatest shirtless comedian Egashira 2:50 honored in new capsule toy line
10-year old Japanese YouTuber advocates children not going to school if they don’t want to
Chinese artisans use traditional foot-powered lathe to craft beautiful wooden bowls【Video】
How to polish a knife: Watch as a rusty piece of Japanese metal becomes a sharp, shiny blade
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Tired of city life? Try out Japanese rural life for a few days on an active volcano in Kagoshima
Japan’s new beer glass is designed to force you to drink…water [Video]
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese train history plays out like a sliding doors rom com in 100 Years Train ad 【Video】
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial