
Survey finds large gap between women of different ages.
In some ways, Japan is less into overtly romantic gestures than many Western societies. Couples are less likely to directly say “I love you” to one another, for example, and public displays of affection are relatively rare, decidedly discreet, and primarily something reserved for people already in a steady relationship.
But just because a guy won’t be expected to give his date a kiss goodnight on their first date, does that mean he’s also off the hook for picking up the check at dinner? That’s the subject Japanese Internet portal Sirabee was looking to explore in a recent survey, in which they asked Japanese women “If a guy doesn’t pay foe everything on a first date, will you stop thinking of him as a potential romantic partner?”
The survey collected 939 responses, and 25.8 percent of the women said that if a guy isn’t willing to completely cover the cost of Date 1, he shouldn’t waste his (or her) time asking for Date 2.
However, there were some pretty large differences between women of different age groups, with demographics breaking down like this:
● If a guy doesn’t pay for everything on the first date, I can’t think of him as a potential romantic partner
Women under 20: 14 percent
Women 20-29: 22.1 percent
Women 30-39: 21.1 percent
Women 40-49: 27 percent
Women 50-59: 36.7 percent
Women 60-69: 31.5 percent
The staunchest “guy should pay” group was women aged 50 to 59. Since most people start dating in their teens or early 20s, that age group would have entered the dating pool during Japan’s Bubble Economy, which peaked in the 1980s. The survey’s administrators think that forming their attitudes about dating an economic boom time likely made those women more accustomed to a style of courtship where their suitors had money to burn. It’s also likely that when the survey prompted them to think of a hypothetical first date, they imagined it with someone roughly their own age, and with Japanese companies generally paying higher salaries to more experienced workers, they may expect that a man in his 50s should have the economic means to spring for at least an occasional nice night out, and that not covering their first date makes him look like a tightwad.
On the other hand, younger women, i.e. those who entered adult society following the end of the Bubble Economy, were much less likely to think the guy has to pay for everything. There are probably two factors at play here, the first being a greater understanding that money, in fact, does not grow on trees, even if it seemed like it did for a while in the ‘80s. There’s also the social phenomenon of women in their 40s and younger being the first to grow up in Japan with the concept of women working outside the home as a matter of course, at least until marriage if not longer. Having earnings of their own, and that being an obvious state of affairs, makes them more in a position to offer to pay a portion of a date’s costs than older women would have been when they first started dating.
Because of that, it’s quite possible that Japanese women’s stance on whether or not a guy should pay for the first date will continue to soften in the future. However, while the survey didn’t raise the issue, it’s also pretty much a given that women of all ages at least appreciate the gesture of a guy offering to pay, so guys would probably still be wise to say “I’ve got this” if the matter of paying the bill comes up, even if they don’t have to insist.
Source: Sirabee via Niconico News via Jin
Top image: Pakutaso
Insert images: Pakutaso (1, 2)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Is it OK to split the bill on a date in Japan? Survey asks what women and men of different ages think
Young Japanese women sound off on what does and doesn’t constitute cheating on their boyfriend
How do Japanese women feel about going Dutch on a date? Survey investigates, finds gap
How much do Japanese men and women pay on dates? Survey finds large gap
Less than one in four surveyed Japanese men has a girlfriend, over one in three women has a beau
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Tokaido Lumière Express: Stay overnight inside the Shinkansen from Osaka to Tokyo
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
Godiva Japan hops into tsukimi season with bunny and moon-themed chocolate assortments
Ministop brings bulked up Okinawan-style rice balls to mainland Japan for one week only
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Domino’s puts a new spin on moon viewing with Tsukimi dango-inspired tarts in Japan
Starbucks Japan adds new Customisation Bar to stores, with free ways to hack your food and drink orders
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Young Japanese adults show lowest dating experience level yet in annual survey
“Is it acceptable to go to a family restaurant for your first date?” Japanese survey asks
Survey asks Japanese women if they’d rather date a guy who’s experienced with women or not
Roughly 40 percent of single Japanese men in their 20s have never been on a date, survey says
Young Japanese men say paying for dates is the hardest part of life as a guy【Survey】
Survey asks Japanese women if they could date a man who earns less money than they do
What are the most and least attractive hobbies for Japanese men and women? Survey investigates
Is a love confession necessary for a romantic relationship in Japan?【Survey】
Japanese guys way more enthusiastic about moving in with girlfriends than vice-versa, survey says
Nearly half of young Japanese men in survey have never had a girlfriend, zero-boyfriend women rise too
Virgin majority for surveyed Japanese college students, and 30 percent have never gone on a date
Japanese women in survey reveal surprisingly low hurdle men have to clear to get a Christmas date
One in four young Japanese adults say love is a pain in the butt【Survey】
More than half of Japanese men in survey spent Christmas alone, women more likely to be OK solo
40 percent of Japanese women in survey say they’d be OK with a “Christmas Eve-only” boyfriend
Japanese women sound off on their minimum height requirements for a husband【Survey】