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Limited quantities, premium pricing, and purportedly magical results.

Halloween is fast approaching, but are you one of the many people who’s gotten so caught up in day-to-day affairs that you’ve been neglecting to polish your witchcraft skills? If so, don’t beat yourself up. In our modern, busy society, many people don’t even have enough time to keep their cauldron on a steady boil, much less fill it with magical ingredients they’ve harvested themselves.

Thankfully, Japan’s Black Cat Magic Shop (Kuroneko Majutsu-ten in Japanese), is here to help out by providing customers with the raw materials they need for spell-casting. So if you’re feeling lovelorn, you’ll be happy to know that the company is currently taking orders for enchanted love-granting apples.

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Previously available last February, the new crop of Black Cat Magic Shop’s Poison Apples of Love’s Desire has come in. That’s actually a bit of a misnomer, seeing as how the apples don’t actually contain any poison, nor are their purported magical properties supposed to harm the eater, but we’re not about to pick a fight over linguistics with a company that claims to have control over supernatural forces.

Grown at the foot of the Dewa Sanzen mountains in Yamagata Prefecture, the Poison Apples have the ability to make the object of your unrequited affection fall in love with you. Each piece of fruit comes individually packaged and includes instructions for proper spell-casting.

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You’ll first need to perform the incantation while thinking of the person whose heart you want to tie to yours. Then either you or your intended must eat the apple, either as-is or used in preparing a dish such as a pie or scone, and wait for love to blossom.

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Quantities are extremely limited, with only 18 Poison Apples in the latest batch. Orders can be placed here for 10,800 yen (US$105) each, which is either an extremely hefty price for a single piece of fruit, or an attractively affordable fee for life-changing sorcery.

Source: @Press
Top image: @Press
Insert images: @Press, Black Cat Magic Shop
[ Read in Japanese ]

Follow Casey on Twitter, where he’s wondering if the apples he has in his refrigerator right now have any magical properties.

[ Read in Japanese ]