Just because your loved ones have moved on from this world doesn’t mean they won’t appreciate a little cuteness.

Since his debut in 2003, Rilakkuma’s laid-back, feel-good presence has been making fans’ days feel just a little more peaceful. Now, though, he’s ready to help people rest in peace.

Japan’s “relaxing bear” now has his own incense, produced by Tokyo-based candle and incense maker Kameyama, which is specifically marketing it as an offering to be burnt for deceased relatives and loved ones, as per Buddhist customs. The Japanese language actually has two words for incense. The first, senko refers to varieties used for religious purposes. Meanwhile, oko is what Japan calls incense used for its simple air freshening properties, without any deeper significance.

▼ One of Kameyama’s senko products.


The package for Kameyama’s Rilakkuma Incense labels it as senko (although the company does also say that, if you really want to, you can use it as oko too). Two scents are included in the bundle pack, with one being Fluffy Pancakes (one of Rilakkuma’s favorite foods) and the other Fresh Tropical Juice. 680 yen (US$6.60) gets you 20 grams (0.7 ounces) of each fragrance, and for a limited time the Rilakkuma Incense comes packaged with an incense stick stand modeled after sidekick Korilakkuma’s red button, so that your surroundings will look as cute as they smell.

Source: PR Times via IT Media
Top image: PR Times
Insert images: Kameyama