Artist thinks those aren’t so much decorations as they are disguises.
Originally, taking Japanese sticker pictures, or purikura as they’re called locally, was a pretty simple affair. You and a friend would step into the booth, choose a frame, get your picture taken, and a few moments later the photos would drop out of the machine for you to take home.
These days, though, getting your photo taken is only the beginning of the purikura ritual. Once you step out of the booth, most machines have a touch screen on their exterior where you can add text, stamps, and all sorts of other digital effects before printing your photos. If someone else has stepped into the booth, there’s usually a limited time in which to tinker with your shots, but if you’ve still got the machine entirely to yourself, you can embellish the images to your heart’s content.
This results in a bit of a paradox, in that purikura fans of course want to take pictures of themselves, but sometimes it can be hard to see them under all the computer-generated hearts, sparkles, and other post-production extras. But Twitter user @osamegu121 says that Japanese women don’t just add these touches to make their photos look girlish, but also to cover up parts of their personal appearance that they’re not satisfied with, and has also created a guide to reverse-engineer the process.
女子のプリクラ顔隠し事情 pic.twitter.com/rtprXydgYv
— おさめぐ (@osamegu121) February 15, 2017
For example, one of @osamegu121’s illustrations features a pair of friends, one with a heart covering her right eye and the other with a heart blocking her facial features under her eyes. The effect sort of makes it look like they’re sporting a cute eyepatch and mask, like extra-feminine ninja, but @osamegu121’s deduction, also shown in illustrated form, is that the girl in the hat’s right eye is significantly smaller than her left, while her orange-sweater-wearing companion has an unattractively shaped mouth and protruding teeth.
A heart shows up again in @osamegu121’s second drawing, this time on the cheek of the girl in the pink sweater, a position that lends her a sweetly blushing air. To her left, her purikura partner has what look like motion lines extending from the edge of her peace sign, with the scribbles imparting a sense of playful motion to the static image. But the real reason for the decorations, @osamegu121 says, is that the face of the girl in pink is creased with laugh lines which she’s concealed under the heart, and her friend is hiding a double chin.
After @osamegu121 shared the illustrations, multiple online commenters admitted that they do indeed use digital purikura stamps to obscure parts of their photo that they don’t like. It’s worth pointing out, though, that adding all those stamps is half the fun of taking purikura in the current era, and it’s extremely unlikely you’ll encounter sticker pictures without any digital effects at all, so you might want to be careful about immediately assuming that those decorations are always hiding something unattractive.
Source: Twitter/@osamegu121
Follow Casey on Twitter, where he wishes we could find another Puyo Puyo purikura machine.

A history of Japanese schoolgirls’ purikura sticker booth trends
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
Starbucks adds new Fruit Gummy sweets to stores in Japan
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Godiva melts minds by releasing a new corn chocolate drink in Japan
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events