
Age is no barrier to beauty when you feel comfortable in your own skin.
In the past, we’ve seen ads that pull at our heartstrings and have us reaching for the tissues, but now it’s time for a commercial that inspires us to feel empowered at any age.
Created by lingerie maker Triumph International Japan, the new clip features 55-year-old Seiko Matsuda, one of the country’s most well-known faces, who made her debut on the idol scene back in 1980 at the tender age of 18.
▼ Take a look at the young “Seiko-chan” singing “Hadashi no Kisetsu” (“Barefoot Season”) in 1980 (song starts at 1:40).
Matsuda has been enthralling audiences with her songs for years, but now the pop singer-songwriter is capturing the attention of viewers as the face of Triumph’s Florale lingerie line. Designed for mature wearers, the popular collection aims to compliment the beauty and confidence of women who have a rich tapestry of life experiences.
Take a look at Matsuda skipping through the ad for the new Spring/Summer 2017 range below:
For the longer version, which introduces the range of bras available in the Florale Spring/Summer 17 collection, take a look at this clip below:
Filmed with a special high-speed camera, the new commercials, which are currently appearing on Japanese television, encapsulate a sense of freedom and joy we all hope to have when we’re dancing around in our underwear in our 50s.
Dubbed the “eternal idol” for her ageless beauty and unending popularity, the ad shows another reason for Matsuda’s enduring appeal. Her total body confidence proves there’s no age limit to beauty; as long as you feel beautiful in your skin, you too can be an “eternal idol”, no matter what age you are!
Source: Netatopi
Featured image: YouTube/Triumph International Japan
Japan’s 54-year-old lingerie model is turning heads of multiple generations in new ads 【Video】
Japan’s 59-year-old “eternal idol” amazes fans with hasn’t-aged-a-day self-cover【Video】
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Tokyo bus line praised for handling of driver’s mental health
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japan asked to vote on what to officially call insanely hot days
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
How merry is Starbucks Japan’s new Merry Cream holiday Frappuccino?
Tied to a desk but wish you were outdoors? Grab yourself a lawn-feel keyboard!
Are these normal Japanese things weird to you? 10 things that might surprise you when you visit Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says