
Green tea has a permanent spot in the Japanese ice cream lineup, but Häagen-Dazs shows us there’s room for roasted hojicha too!
Some people have calendars where they list their upcoming social engagements. Here at SoraNews24, however, we have to keep track of upcoming ice cream events, and premium brand Häagen-Dazs occupied two slots this month.
First, there was the opening of Tokyo’s Häagen-Dazs Bakery, which happened last week. Then came this week’s joyous occasion: the launch of a new Japanese tea ice cream flavor, called hojicha latte.
What sets hojicha apart from other types of Japanese tea is that the leaves are roasted, which replaces some of the herbal flavor notes with toasted ones and imparts an appealing brown color to the beverage. So when we popped the lid off of our cup of hojicha latte (picked up at the convenience store for 294 yen [US$2.65]), the contents’ hue was less vibrant than that of the company’s standard green tea ice cream.
▼ Sadly, there was no heart, but happily, there was ice cream!
As the “latte” part of the name implies, plenty of milky cream goes into the making of this treat, which lends it a bit of a marbled appearance. That milk is also the first thing that hits your taste buds, delivering an elegantly rich and creamy, but not at all cloying, sweetness.
The tea notes come afterwards, gently spreading through the mouth like a sip of relaxing tea. Though hojicha isn’t a sweet beverage, Häagen-Dazs’ decision to use tea leaves taken at the earliest part of the harvesting season, called hatsutsumami in Japanese, keep the bitterness down, with the resulting mellow flavor able to harmoniously blend with the milkiness while still keeping an enticing hojicha aroma.
Like Häagen-Dazs’ sesame walnut mochi and kinako kuromitsu flavors, the hojicha latte ice cream will only be available for a limited time, so you’ll want to pick some up soon before we buy up the country’s entire supply for ourselves.
Photos ©SoraNews24
[ Read in Japanese ]
Follow Casey on Twitter, where’s he’s loved hojicha ever since his host family taught him what it’s called.





Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs Japan gives us another Crispy Sandwich flavor to swoon over: roasted green tea
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs Japan releases Matcha Creme Brulee ice cream for a limited time
Family Mart releases huge range of cute sweets for Cat Day in Japan
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
An ode to Japan’s musical trucks and the wondrous things they sell
We visit the Hello Kitty theme park to eat an adorable Sanrio meal
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
Turn clear files into works of art with cleverly designed Japanese scroll
Japanese hotel offering sports car touge tours, no Japanese-language ability required
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Japanese movie theater chain’s popcorn earns highest Grand Prix quality certification
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Häagen-Dazs Japan’s 35th anniversary Green Deep Tea ice cream is no ordinary matcha dessert
Experiment: Can you make good matcha lattes by melting green tea ice cream?【SoraKitchen】
Why does Häagen-Dazs Japan have two different types of green tea ice cream, and do we need both?
Häagen-Dazs’ new gold matcha ice cream has French heritage and our full attention
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs ice cream sandwich milkshakes now available at pop-up cafe in Tokyo【Taste Test】
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs Japan’s new green tea honey toast dessert has us ready to sing with joy
Häagen-Dazs Japan releases delectable new ice cream bar flavor — coconut!
Leave a Reply