
Green tea has a permanent spot in the Japanese ice cream lineup, but Häagen-Dazs shows us there’s room for roasted hojicha too!
Some people have calendars where they list their upcoming social engagements. Here at SoraNews24, however, we have to keep track of upcoming ice cream events, and premium brand Häagen-Dazs occupied two slots this month.
First, there was the opening of Tokyo’s Häagen-Dazs Bakery, which happened last week. Then came this week’s joyous occasion: the launch of a new Japanese tea ice cream flavor, called hojicha latte.
What sets hojicha apart from other types of Japanese tea is that the leaves are roasted, which replaces some of the herbal flavor notes with toasted ones and imparts an appealing brown color to the beverage. So when we popped the lid off of our cup of hojicha latte (picked up at the convenience store for 294 yen [US$2.65]), the contents’ hue was less vibrant than that of the company’s standard green tea ice cream.
▼ Sadly, there was no heart, but happily, there was ice cream!
As the “latte” part of the name implies, plenty of milky cream goes into the making of this treat, which lends it a bit of a marbled appearance. That milk is also the first thing that hits your taste buds, delivering an elegantly rich and creamy, but not at all cloying, sweetness.
The tea notes come afterwards, gently spreading through the mouth like a sip of relaxing tea. Though hojicha isn’t a sweet beverage, Häagen-Dazs’ decision to use tea leaves taken at the earliest part of the harvesting season, called hatsutsumami in Japanese, keep the bitterness down, with the resulting mellow flavor able to harmoniously blend with the milkiness while still keeping an enticing hojicha aroma.
Like Häagen-Dazs’ sesame walnut mochi and kinako kuromitsu flavors, the hojicha latte ice cream will only be available for a limited time, so you’ll want to pick some up soon before we buy up the country’s entire supply for ourselves.
Photos ©SoraNews24
[ Read in Japanese ]
Follow Casey on Twitter, where’s he’s loved hojicha ever since his host family taught him what it’s called.





Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs Japan gives us another Crispy Sandwich flavor to swoon over: roasted green tea
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs Japan releases Matcha Creme Brulee ice cream for a limited time
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Check out this 8m robot that appeared on Tokyo’s waterfront【Video】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
We eat hoya sea squirts out of a can, enjoy a tasty regional delicacy from the comfort of home
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Look stylish while working out on the daily with these crazy geta sandals
Nakano Broadway sells a fukubukuro lucky bag for foreigners, but is it a good deal or a scam?
Chiikawa Bakery launches a limited-time menu of sunburned characters and refreshing drinks
Super-cheap, super-convenient rice-cooking mug is a new kitchen gadget all-star from 3 Coins
Learn Japanese through ridiculous manga: Two Piece 【Episode #1】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Häagen-Dazs Japan’s 35th anniversary Green Deep Tea ice cream is no ordinary matcha dessert
Experiment: Can you make good matcha lattes by melting green tea ice cream?【SoraKitchen】
Why does Häagen-Dazs Japan have two different types of green tea ice cream, and do we need both?
Häagen-Dazs’ new gold matcha ice cream has French heritage and our full attention
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs ice cream sandwich milkshakes now available at pop-up cafe in Tokyo【Taste Test】
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Trying Häagen-Dazs Japan’s Brûlée Brûlée Brûlée for a taste of, well, crème brûlée
Leave a Reply