Go for the history and culture. Stay for the silly artwork.
With no shortage of historical and culturally significant sites, Japan’s former capital of Kyoto has, in recent years, drawn in over 8.7 million visitors annually. One of the most popular destinations in the city, which itself brings in approximately 2.7 million visitors a year, is the Fushimi Inari Shrine.
Fushimi Inari Shrine is best known for its distinctive bright red torii shrine gates, many thousands of which line the hiking trails that lead from the main shrine at the base of the mountain and snake their way up to the top. However, since foxes were said to be the messengers of the god Inari, another thing you’ll notice is the presence of foxes throughout the grounds of the shrine, from the statues at the shrine entrance, to the ema wish boards shaped like a fox’ head.
Most shrines in Japan sell the wooden ema plaques for around 500 yen (US$4.50). One side generally features an illustrated image and the backside is left blank so a wish can be written on it. Most of the time they will be rectangular-ish in shape, but the ema at Fushimi Inari are triangular, and are painted white with little ears to resemble a fox’s head. The face is left blank, allowing for the wish-maker to also draw on a fox face of their own. Or, any other face that suits them, really.
伏見稲荷の絵馬はおもしろいから伏見稲荷行ったら是非とも絵馬を見て欲しい pic.twitter.com/nKLcVObvKP
— てんとう (@416mri) March 14, 2017
After writing down your wish, ema are then left hanging at the shrine for the gods to come receive them. At Fushimi Inari, though, we’re pretty sure the gods also come to chuckle at all of the silly and creative faces that people draw on them.
▼ Friezox? Foxza?
https://twitter.com/usk19861002/status/834360922147741696伏見稲荷大社に来ております
— オミリー スチュアート (@omi_kisaragi) June 7, 2017
白狐絵馬奉納して来ました( ˇωˇ ) pic.twitter.com/ZkXLAzk5Dz
伏見稲荷大社のキツネ型絵馬は見てるだけで楽しい^^
— ハトピー@ゴシュインジャー (@hatop_jinja) August 1, 2017
今日も良い一日を。#神社好き #神社仏閣 #神社巡り #神社参拝 #パワースポット #伏見稲荷大社 pic.twitter.com/o3J8bfbkqY
When the fox is your canvas, it’s easy to let the imagination run wild.
https://twitter.com/x_x_misa_x_x/status/863708599322685440▼ There is no shortage of genuinely impressive artistry either.
https://twitter.com/s_n_y_n/status/867636205009096704伏見稲荷でやけに上手い白狐絵馬見つけたのでおもわずカシャー pic.twitter.com/6JobxtZfA2
— マルチ (@8284ice) March 17, 2017
Fushimi Inari Shrine has seen a surge in popularity with foreign visitors in recent years, and with its impressive torii display contrasted by the surrounding natural beauty it’s easy to see why. If you take a trip there yourself, be sure to leave your mark with a funny fox face of your own!
Featured image: Twitter/@416mri

“Ghost photo” shows Kyoto’s breathtaking Fushimi Inari Shrine can be bone-chilling at night
Step into a magical spirit world at the Motomiya Festival at Fushimi Inari Shrine in Kyoto
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
Japanese shrine may have created the most Kyoto-like “wear a mask” reminder ever
Explore Kyoto tourist site Fushimi Inari Taisha shrine with Unreal Engine 4 【Video】
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Why you should be adding Calpis to your beer in Japan
Awesome Ghibli Howl’s Moving Castle figure is also a puzzle and an organizer[Photos]
Bonsai-tree-flavored gin on sale now
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Japan’s top 10 open-air hot spring baths with cherry blossom views【Survey】
Studio Ghibli director Hayao Miyazaki releases new artworks, still wants to make movies
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tourists in Kyoto cause chaos at railway crossing near Fushimi Inari Taisha
What are the top 10 most popular shrines among international tourists? Study reveals…
Vandalism on rise at Japanese shrines as pro-Hong Kong protest prayer boards are defaced
Japanese graves and Shinto shrines under attack by bears for their sweet, sweet honey
Heavy snowfall in Kyoto creates scenes of breathtaking beauty at tourist sites around the city
How Kyoto’s shrine of severing ties helped our reporter escape from a “black company”
Travelers’ misguided attempt to earn good luck is damaging Japan’s most famous torii shrine gate
1,300-year-old Kyoto shrine changes bell policy following altercation with foreign tourists【Video】
Mist descends upon Japan’s “Killing Stone” after ceremony to appease nine-tailed fox spirit
Man arrested for threatening a shrine in Kyoto because they used AI art
Feel what it’s like to be a Shinto shrine maiden with shrine’s experience package for foreigners
Amazing photos of off-the-beaten-path Japanese castles to add to your travel wish list【Photos】