Go for the history and culture. Stay for the silly artwork.
With no shortage of historical and culturally significant sites, Japan’s former capital of Kyoto has, in recent years, drawn in over 8.7 million visitors annually. One of the most popular destinations in the city, which itself brings in approximately 2.7 million visitors a year, is the Fushimi Inari Shrine.
Fushimi Inari Shrine is best known for its distinctive bright red torii shrine gates, many thousands of which line the hiking trails that lead from the main shrine at the base of the mountain and snake their way up to the top. However, since foxes were said to be the messengers of the god Inari, another thing you’ll notice is the presence of foxes throughout the grounds of the shrine, from the statues at the shrine entrance, to the ema wish boards shaped like a fox’ head.
Most shrines in Japan sell the wooden ema plaques for around 500 yen (US$4.50). One side generally features an illustrated image and the backside is left blank so a wish can be written on it. Most of the time they will be rectangular-ish in shape, but the ema at Fushimi Inari are triangular, and are painted white with little ears to resemble a fox’s head. The face is left blank, allowing for the wish-maker to also draw on a fox face of their own. Or, any other face that suits them, really.
伏見稲荷の絵馬はおもしろいから伏見稲荷行ったら是非とも絵馬を見て欲しい pic.twitter.com/nKLcVObvKP
— てんとう (@416mri) March 14, 2017
After writing down your wish, ema are then left hanging at the shrine for the gods to come receive them. At Fushimi Inari, though, we’re pretty sure the gods also come to chuckle at all of the silly and creative faces that people draw on them.
▼ Friezox? Foxza?
https://twitter.com/usk19861002/status/834360922147741696伏見稲荷大社に来ております
— オミリー スチュアート (@omi_kisaragi) June 7, 2017
白狐絵馬奉納して来ました( ˇωˇ ) pic.twitter.com/ZkXLAzk5Dz
伏見稲荷大社のキツネ型絵馬は見てるだけで楽しい^^
— ハトピー@ゴシュインジャー (@hatop_jinja) August 1, 2017
今日も良い一日を。#神社好き #神社仏閣 #神社巡り #神社参拝 #パワースポット #伏見稲荷大社 pic.twitter.com/o3J8bfbkqY
When the fox is your canvas, it’s easy to let the imagination run wild.
https://twitter.com/x_x_misa_x_x/status/863708599322685440▼ There is no shortage of genuinely impressive artistry either.
https://twitter.com/s_n_y_n/status/867636205009096704伏見稲荷でやけに上手い白狐絵馬見つけたのでおもわずカシャー pic.twitter.com/6JobxtZfA2
— マルチ (@8284ice) March 17, 2017
Fushimi Inari Shrine has seen a surge in popularity with foreign visitors in recent years, and with its impressive torii display contrasted by the surrounding natural beauty it’s easy to see why. If you take a trip there yourself, be sure to leave your mark with a funny fox face of your own!
Featured image: Twitter/@416mri

“Ghost photo” shows Kyoto’s breathtaking Fushimi Inari Shrine can be bone-chilling at night
Step into a magical spirit world at the Motomiya Festival at Fushimi Inari Shrine in Kyoto
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
Japanese shrine may have created the most Kyoto-like “wear a mask” reminder ever
Explore Kyoto tourist site Fushimi Inari Taisha shrine with Unreal Engine 4 【Video】
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
A look back on 40 years of Japanese schools banning stuff
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Is Domino’s Japan’s new Cheese Volcano Pizza worth the hype and calories?
Act of Japanese kindness touches one man’s heart, provides hope for elevator etiquette
Unko Museum Tokyo holds a Japanese poo festival in Odaiba
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Family Mart releases huge range of cute sweets for Cat Day in Japan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Tourists in Kyoto cause chaos at railway crossing near Fushimi Inari Taisha
What are the top 10 most popular shrines among international tourists? Study reveals…
Vandalism on rise at Japanese shrines as pro-Hong Kong protest prayer boards are defaced
Japanese graves and Shinto shrines under attack by bears for their sweet, sweet honey
Heavy snowfall in Kyoto creates scenes of breathtaking beauty at tourist sites around the city
How Kyoto’s shrine of severing ties helped our reporter escape from a “black company”
Travelers’ misguided attempt to earn good luck is damaging Japan’s most famous torii shrine gate
1,300-year-old Kyoto shrine changes bell policy following altercation with foreign tourists【Video】
Mist descends upon Japan’s “Killing Stone” after ceremony to appease nine-tailed fox spirit
Man arrested for threatening a shrine in Kyoto because they used AI art
Feel what it’s like to be a Shinto shrine maiden with shrine’s experience package for foreigners
At this Kyoto shrine, be careful what you wish for—and how—, because you just might get it
Leave a Reply