
A cheap trick to make extra cash, or a man pushed to breaking point?
Not all Chinese tourists behave unruly, but the ones that do get so much public attention that it casts the rest in a bad light. Just to be on the safe side, China even launched a program to discourage such behavior.
Such misconduct has forced the hand of an unlicensed leisure equipment rental store owner at a Miyakojima beach in Okinawa Prefecture. A sign advertising the rental of a beach parasol set for 2,000 yen (US$18) had been erected, with another line stating “For Chinese: 20,000 yen”.
Unless the parasol came with air conditioning and a personal butler, no sane person would fork out $180 to rent an umbrella for a day. The proprietor had been tending his store for 14 years, but only recently put up the sign in July. He had this to say:
“Chinese tourists have terrible manners. I tolerated them for years, but since I didn’t want to lend it to them this time, I decided to charge them ten times more.”
The sign quickly led to complaints of discrimination, to which the owner replied:
“I’ve experienced a case where five Chinese tourists sat on a chair meant for only one, breaking it in the process. I didn’t want to lend it to them simply because I didn’t want any more broken chairs. It isn’t discrimination.”
While we’re uncertain if his claims are true, it did seem that the sign was set up in frustration rather than for financial gain. Although asking for recompense for broken equipment would have probably been a better alternative.
Nevertheless, the owner did eventually take down the sign amid mounting criticism. However, we’re merely scratching the surface of an underlying issue.
Since beaches are covered by Japan’s Seacoast Law, they’re currently managed at the prefectural level. But with many unlicensed marine leisure stores (such as the one upcharging Chinese tourists) popping up unchecked at the beaches around Okinawa’s Miyakojima city, the city council demanded the prefectural government crack down on illegal operators. However, the prefecture argued that since every city’s beach is different, the cities should manage their own beaches instead.
In short, the city council wants the prefectural government to deal with (ie: pay for) getting rid of the illegal stores, while the prefectural government wants the individual city councils to deal with them.
All this pushing of responsibilities has the Miyakojima Tourism Board throwing up its hands in the air and basically telling the two sides to get their acts together and sort it out soon, though with more diplomatic words.
For the sake of both tourists and honest operators in Okinawa, we hope so too. In the meantime, perhaps Okinawa could take a page from Kyoto and create guidelines for ill-mannered tourists.
Source: Yahoo! Japan, Miyako Shinpo via Hachima Kikou
Top image: Pakutaso

Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japan super budget dining – What’s the best way to spend 1,000 yen at McDonald’s?
Black Thunder grab event in Tokyo gets you a fistful of chocolate bars for less than 30 cents
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s top baby names for 2015: Will Naruto-influenced monikers still reign supreme?
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan super budget dining – What’s the best way to spend 1,000 yen at McDonald’s?
Black Thunder grab event in Tokyo gets you a fistful of chocolate bars for less than 30 cents
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s top baby names for 2015: Will Naruto-influenced monikers still reign supreme?
How to properly wrap a ninja hood – Now available in English!
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Soaking in glimmering water and the essence of prehistoric plants at a Hokkaido hot spring
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
61-year-old Japanese fisherman falls off boat and defies odds to swim to safety
Osaka airport’s new mascot is adorable, laid-back, possibly drunk