parasol

How to stay cool in Japan this summer? With a mist-spraying Fanbrella

Push the parasol into a drink bottle and you’ll enjoy a coastal breeze all day long.

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Enjoy the cherry blossoms under a sakura umbrella

Turn heads everywhere you go this hanami season.

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Drone-powered parasols possibly coming to Japanese golf courses in 2019

Oh, you use a stick to hold your parasol? How…quaint.

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Okinawan in hot water after charging Chinese tourists 10 times more for beach parasol set rental

A cheap trick to make extra cash, or a man pushed to breaking point?

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Vintage kimono can now be recycled into beautiful Japanese-style parasols! 【Pics】

How would you like a lovely one-of-a-kind parasol made with material from an authentic kimono?

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Always live where the sun doesn’t shine with the ultimate in weird parasol technology

People from other countries may be surprised by the number of people using umbrellas on a sunny day in Japan. However, after experiencing the scorching summers in many urban centers across the land, it’s not surprising why so many carry their own shade.

Of course there’s the obvious UV protection reasons where people wish to avoid melanoma and maintain that deathly pale complexion that’s all the rage here. There’s also the simpler reason that the sun can be freaking intense during the dog days and shade is a rare commodity on city streets.

In fact it can be so powerful that even with your standard parasol, daylight can manage to creep in and threaten your well-being. That’s why someone developed the next level in umbrella technology with Rain or Shine Umbrella for Use at the Game. With a name that catchy, you know it’s gonna be good!

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Japan and the rise of the male parasol: They’re not just for Lolitas anymore!

Foreigners visiting Japan for the first time might be taken aback by how widespread the use of umbrellas is. Sure, during rain storms umbrellas make sense, but even during pleasantly sunny days you’re likely to see enough women putting up parasols to make you think the Bauhaus were in town.

Even this is understandable as “the Land of the Rising Sun” is not just another pretty name. In the middle of summer the often cloudless skies leave us at the mercy of the sun’s unrelenting rays. Combined with a lack of trees in many urban areas there’s simply no escape. And with pale skin traditionally considered to be a sign of beauty and elegance, it’s no wonder so many women still carry a parasol, but it would seem that the heat is getting so bad these days that men, too, are bit by bit turning to a once exclusively feminine accessory for relief and protection.

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