
This isn’t your typical Coca-Cola or Pepsi-Cola drink.
In April 2017, popular Japanese interior brand Mujirushi Ryohin, also known as Mujirushi or just Muji, unveiled its original cola recipe, “Carbonated Cola.” Rather than going off of Coca-Cola or Pepsi-Cola’s recipe, Muji started off sweet and simple, using cola essence, no added dyes, and no added sweeteners. While it would be a stretch to say it’s healthy, it does sound like it would be a hit with those who are looking to cut down on sugar or products with a lot of additives.
So, what exactly is in it? Along with cola essence (extracted from cola nuts), it also uses naturally-derived ingredients such as lemon juice to add some flavor and sweetness. With no added dyes, it has a slight caramel hue. It’s also non-caffeinated, so if you’re trying to cut down on that high-and-crash you get from coffee or energy drinks, this is the product for you.
Now for the most important question: how does it taste? Judging by the feedback seen on Twitter and Instagram, the consensus seems to be “definitely not like Coca-Cola, but not awful.” There are those who love it (especially the smell!) and those who give it a solid thumbs down. Here are some specific reviews we found on SNS.
▼ “Muji Cola: made from coconuts, and without any added dyes or sweeteners. It’s kind of like a carbonated Anzu Bou*, maybe? It’s good if you try not to think of it as cola. Is today ‘Not Actual Cola Day’ or something?“
無地コーラ
— ピカティ@dqxプクリポ♂ (@pikatei77) May 20, 2017
コーラナッツで作った、着色料人工甘味不使用。ま、なんちゅうか【炭酸あんず棒】?みたいな味わい。コーラだと思わなければ旨い。今日はコーラ外れデーか? pic.twitter.com/B6SMyMwgYH
*(Note: an Anzu Bou is a Japanese snack that’s basically like a really sweet apricot.)
▼ “I don’t hate it, but it’s nice to have once in a while. It’s good if you like cinnamon.“
▼ “A refreshing break.”
https://www.instagram.com/p/BU8UyANhHGt/
Apricot? Cinnamon? Coconut? What exactly is this drink? Solve the mystery. Try it for yourself and give us your review of Muji’s Carbonated Cola! It only costs 120 yen (US$1.09) a pop (no pun intended) on Muji’s Japanese website linked below.
Source, Images: Mujirushi Ryohin
[ Read in Japanese ]


New world’s biggest Muji just opened in Japan, and we paid it a visit【Photos】
Muji’s new expandable suitcase is perfect for Japan-based expats and overseas Japanophiles【Video】
Japanese interior brand Muji opening its first hotel ever in the heart of Tokyo
Summer survival tip! Muji lets you fill water bottles for free, even if you didn’t buy them there
Japanese brand Muji’s new soy meat can be stored at room temperature, needs no hydration
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
KFC Japan’s “The American Burgers” include a pile of guilt
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Coca-Cola to release their healthiest cola ever in Japan this March
Pandemic life hack: This Muji wet tissue box is perfect for storing disposable masks
Muji flagship store in Tokyo’s Ginza reopens after renovation and puts the focus on food【Photos】
Three reasons why these Muji waffles are the perfect size
Peach Coca-Cola coming to Japan in a world-first for the company
Muji’s Nuka Paste for Pickling is perfect for making your own Japanese pickles at home
Is Coca-Cola Japan’s brand-new strawberry Coke any good?【Taste test】
Get ready to take a seat on Muji’s new lightweight and easily portable Sofa Made from Air
Coca Cola Japan releases new flavour to combat the winter cold
Japan gets a taste of Coca Cola Orange
Coca-Cola’s newest Japan flavor is Bleach (with a capital B)
Japanese Twitter users answer: Are you a Coca Cola, Pepsi or Dr Pepper fanatic?
We tried all seven of Muji’s new “Bento of the Day” boxed lunch sets
Muji is selling sake, and it’ll make drinkers feel good in more ways than one
Mr. Sato tried an unbranded lunchbox meal courtesy of Muji, found it to be just plain delicious