
Sega mascot plans to stay at Tokyo branches of the boob-centric restaurant for almost two months.
Along with his blazing speed, one of the defining characteristics of Sonic the Hedgehog has always been his edginess. Compared to roly-poly, good-natured Mario, the sharpness of Sonic’s bright blue spikes and confident smirk have always helped set him apart from his rivals.
So maybe we shouldn’t be surprised that as the finishing touches are being put on his latest game, Sonic has decided to celebrate by going to Hooters, where he’ll be staying for almost two full months.
From October 16, three Tokyo branches of the sexy dining establishment will be decorated with Sonic-themed decorations to mark the release of Sonic Forces, the first mainline Sonic game developed in-house by Sega since 2013’s poorly received Sonic Lost World.
The festivities include a special Sonic-themed chili dog set which includes the character’s favorite spicy chow plus a side of fries and some token veggies. Despite Sonic hanging out by the Blue Moon beer taps in the above photo, and the fact that no one would blame him for going on a weeks-long booze-filled bender to escape the traumatic memories of his string of critical and commercial failures since his 16-bit glory days, the accompanying drink in the set is non-alcoholic, and instead a blue (in honor of Sonic’s image color) citrus soda.
▼ Is this what we can expect from the upcoming Sonic CG/live-action movie?
Each purchase of the 1,180 yen (US$11) Sonic set also gets you one of four character coasters, chosen at random.
Oddly enough, the Sonic set is only available from 3 to 5 in the afternoon. However, the Sonic decorations will be up all day, and night, long. The Hooters waitresses will also be performing a special dance set to “Fist Bump,” the theme song of Sonic Forces, though it’s unspecified at what times each day.
The Sonic/Hooters collaboration runs until December 10 at the chain’s Shinjuku Nishiguchi, Ginza, and Akasaka branches in downtown Tokyo.
Related: Hooters Japan Shinjuku, Ginza, Akasaka
Source: Sega, Hooters via IT Media
Featured image: Sega
Top image: Sega
Insert images: Sega, Hooters
Follow Case on Twitter, where he wonders if next we’ll see Hudson Soft’s Bonk show up at a Tilted Kilt.










Even Sonic the Hedgehog’s original creator thinks character’s live-action movie design is ugly
Hooters closing original location in Japan as large-chested chain’s downsizing continues
Sonic the Hedgehog getting a new CG Netflix series produced in the U.S. and Canada
Nintendo’s Mario “borrows” one of Sonic the Hedgehog’s signature moves in his newest game
Good God the live-action Sonic the Hedgehog movie trailer looks weird【Video】
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers
New smartphone game turns car models into anime girls with model-worthy looks
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Ghibli Museum building becomes a cuddly cushion
9+3=12? Nope, that’s wrong, says Japanese kid’s elementary school, thanks to “cherry calculation”
Don Quijote now sells a bento of American corn dog ends
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sonic the Hedgehog’s creator still doesn’t like one part of his much-improved movie redesign
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Sonic the Hedgehog sends us the present of Japan’s ugliest Christmas sweaters. Umm…thanks【Pics】
Sonic creator thanks fans for loving character so much that his ugly movie design will be changed
Sonic the Hedgehog live-action movie refuses to die, new studio grabs abandoned film rights
Sonic the Hedgehog’s creator isn’t happy about Sega giving away Sonic 2, Nights for free on Steam
Sega throws ‘90s-era jabs at Nintendo in new video for latest Sonic game【Video】
Hooters opening gaming bar in Tokyo in partnership with video game company Namco
Sega celebrates graduation season with chalkboard art of iconic video game characters
How does Japan feel about a Hollywood adaptation of the Yakuza video game series?
Tokyo Video Gamers, a new bar with free-to-play arcade games, opens in Akihabara
Tokyo’s Persona Cafe is the latest addition to the city’s video game-themed dining scene
New Kirby Cafe coming to Japan’s most underappreciated foodie town with exclusive menu items
Final Fantasy VII cafes are opening in Tokyo and Osaka to celebrate legendary game’s remake