
Boy’s sporting ambitions slide in survey as girls stick with the same favorite for the 21st year running.
Every year, Japanese insurance company Daiichi Seimei carries out a survey, asking children in preschools, kindergartens, and elementary schools nationwide what they want to be when they grow up. The 2017 results of the most recent study, carried out between July and September, have just been tallied from 1,100 respondents, and contained a couple of surprises in the boys’ answers.
The number-one choice among boys was “scholar,” selected by 8.2 percent of participants. While scholar regularly shows up in the top 10 responses from boys, it hasn’t had the top spot since 15 years ago, in the 2002 survey (coincidentally 2002 was also the last time the top boys’ pick represented less than 10 percent of responses). Scholar received only 5.5 percent of the boys’ vote in 2016, and researchers credit the surge in the most recent survey to the continuing influence of Japanese scientists winning Nobel Prizes for three years running between 2014 and 2016 (Isamu Akasaki, Satoshi Omura, and Takaaki Kajita for physics, and Hiroshi Amano and Yoshinori Ohsumi for physiology of medicine).
Professional soccer player had been the number-one boys’ pick from 2010 to 2016, and before that baseball player from 2004 to 2009. Aside from scholar, soccer player, and baseball player, carpenter/contractor is the only job to have topped the boys’ list since 1989, doing so in 1998.
The most recent survey also marks the first time in eight years that professional baseball player (boys’ number-two pick) was a more popular choice than soccer player (their number three), as baseball enjoys renewed popularity after many years in the shadow of soccer, which generally has a fresher, cooler image in Japan.
Among girls, tabemonoya-san, literally “food shop person” but usually referring to a restaurateur, received 11.3 percent of the votes, making it the most popular choice for the 21st year in a row. Nurse, which occupied the top spot in 1996, came in second, with preschool/kindergarten teacher, another perennial presence on the top 10 list for girls, finishing third.
The complete top 10 for 2017 were:
● Boys
1. Scholar (8.8 percent)
2. Professional baseball player (7.2 percent)
3. Professional soccer player (6.7 percent)
4.(tie) Doctor (6.4 percent)
4.(tie) Police officer/detective (6.4 percent)
6. Carpenter/contractor (4.8 percent)
7. Firefighter/paramedic (3.7 percent)
8. Restauranteur (3.2 percent)
9. (tie) Architect (2.7 percent)
9. (tie) Swimmer (2.7 percent)
9. (tie) Train conductor/bus driver/chauffer (2.7 percent)
9. (tie) Chef (2.7 percent)
● Girls
1. Restauranteur (11.3 percent)
2. Nurse (9.5 percent)
3. Preschool/kindergarten teacher (6.9 percent)
4. Doctor (6.6 percent)
5. School teacher (other than preschhol/kindergarten) (4.4 percent)
6 (tie). Singer, TV personality, entertainer (3.4 percent)
6 (tie). Pharmacist (3.4 percent)
8. Zookeeper/pet shop owner/trainer (3 percent)
9 (tie). Dance teacher/dancer/ballerina (2.5 percent)
9 (tie) Designer (2.5 percent)
Some might point out that as noble a calling as “scholar” is, it’s not specifically a paying job, per se. Still, many would argue that it’s more altruistic than “businessperson” and more socially minded than “YouTuber,” the top responses in similar recent polls by other organizations, so there are probably a lot of child development specialists smiling at the boys’ top pick.
Source: Daiichi Seimei, NHK News Web via Jin
Top image: Pakutaso
Insert images: Pakutaso (1, 2)
Follow Casey on Twitter, where his early plans to become an astronaut C.P.A. video game designer took a few sharp turns on the way to where he is now.



What do Japanese kids want to be when they grow up? Businesspeople
What do Japanese kids want to be when they grow up? For 30 percent of boys, YouTubers, survey says
Survey ranks dream jobs for Japanese elementary school students around the nation
“YouTuber” slides way down list of top professions Japanese kids aspire to
Survey says more sixth graders in Japan aspire to work in medicine this year than last year
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
New Studio Ghibli Uniqlo T-shirt line coming to the U.S., Japan left out once again【Photos】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Survey asks Japanese teens which school club they want to join, and “kitaku” club is top choice
As many Japanese elementary school kids want to be VTubers as schoolteachers in survey
Top Japanese baby names for 2016 feature flowers and other flora on both boys’ and girls’ lists
Survey shows “YouTuber” among top jobs Japanese kids want when they grow up
Almost half of Japanese grade-school girls say they’ve never heard of “programming” in survey
How often do Japanese high school kids watch anime, and do boys and girls watch the same series?
Mayor of Osaka wants to legally control when kids can and can’t use smartphones in their own home
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Japanese netizens list their top 10 choices for ’90s anime remakes — What’s your pick?
Japanese baby name app releases 2021 ranking of top ten most intriguing boy and girl baby names
Burning through cash just to throw things away tops list of headaches when moving house in Japan
What’s the point? Young Japanese professionals list five business manners they find unnecessary
Japanese men share what they can put up with in a girlfriend, but would be marriage deal-breakers
Lots of Japanese parents want their kids to work for Nintendo, but not just for the money, survey says
How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】