Jun Matsumoto from boy band group Arashi is leading the new campaign.

Ever since they first rode over the horizon and into the hearts – and stomachs – of customers in the 1970s, Kinoko no Yama (Mushroom Mountain) and Takenoko no Sato (Bamboo Shoot Village), have been battling it out in the supermarket aisles, competing for everyone’s attention.

It’s a rivalry that’s been continuing for decades, with some customers pledging their allegiance to the dome-tipped mushroom-shaped sweets and others falling head over heels for the pointy-ended baby bamboo-shaped chocolates.

Now, Meiji is pledging to find out which one is the best loved chocolate of them all, with a national election underway to decide the most popular of their two iconic brands. Called the “Kinoko no Yama Takenoko no Sato People’s General Election 2018“,  Arashi’s Jun Matsumoto is leading the campaign with a new promotional video and website dedicated to the cause.

Customers are being asked to vote in the election, with each side presenting their own manifestos with the aid of a number of celebrities, on the official website. Currently, the Bamboo Shoot Village Party is in the lead, with 2,213,981 votes. Trailing behind them is the Mushroom Mountain Party, with 1,362,443 votes, while undecided voters, who love both parties, have been adding their votes to the “Either Party” pile, which currently stands at 552,662 votes.

With the polls set to close on 31 July, there’s still time to vote in the chocolate election. Head over here to make your vote count, and if you want to show your support for another iconic chocolate, don’t forget to nominate your dream flavour in Kit Kat’s New Flavour World Summit too!

Source: Livedoor News via Hachima Kikou
Featured image: © SoraNews24
Insert image: Meiji