
The top 21 flavours, tallied from votes around the world, include Wasabi Cheese, Fresh Ginger, and Pearl.
Earlier this month, Nestlé Japan caused a stir when they announced they were calling on chocolate fans across the world to nominate their ultimate dream flavour for their next Kit Kat release.
Sweet-tooths from a wide variety of countries offered up their creative suggestions, and while smart-alec proposals for Breast Milk and Big Black Penis were struck off the list, the remaining ideas were whittled down, making way for 21 finalists, which have been revealed below:
- Ichigo Tiramisu (Strawberry Tiramisu)
- Uji Kintoki (Shaved ice with Uji matcha syrup and sweet adzuki red beans)
- Ume Jamu (Plum Jam)
- Orange Liqueur
- Kuri Yokan (Chestnut Yokan [Yokan is a traditional jellied dessert])
- Cream Anmitsu (Anmitsu is a Japanese dessert that usually contains small cubes of agar jelly, red bean paste, soft mochi sticky rice pieces, and fruit)
- Shio Vanilla (Salted Vanilla)
- Pearl and Lychee (the “pearl” in this case refers to bubble tea)
- Nama Shoga (Fresh Ginger)
- Chai
- Cheesecake
- Passionfruit
- Fruits Cocktail
- Hojicha (roasted green tea)
- Hokey Pokey Ice Cream (A New Zealand favourite made from plain vanilla ice cream with small lumps of crunchy honeycomb toffee pieces)
- Marugoto Ichigo (Whole Strawberries)
- Mixed Juice
- Mint and Yoghurt
- Momo Dango (Peach Dango [sweet dumplings])
- Yuzu (a popular Japanese citrus)
- Wasabi Cheese
Following the initial nomination stage of the World Summit campaign, which has been designed to help mark the brand’s 45th Anniversary in Japan, Nestlé is now moving onto the second stage, which calls on Kit Kat fans to once again cast their votes, this time from the 21 varieties listed above.
Online voting will only be open for a week, from 20-27 April, after which time the company will get to work producing the most voted-for release. The winning flavour will then be announced in early November, with the release scheduled for mid-November.
So which Kit Kat flavour gets your vote? Let us know in the comments section below!
Source, images: Nestlé Japan


Japanese Kit Kats: Winning flavour from worldwide competition finally unveiled
Cast your vote for a brand new Japanese Kit Kat flavour to be released worldwide later this year
All the best Japanese Kit Kat flavours together in one exclusive anniversary box for limited time
New Japanese KitKats capture the flavour of a busy port city
Japanese KitKats now come in edamame milkshake flavour
Japan’s newest Shinkansen has no seats…or passengers [Video]
Sanrio changes Hello Kitty lead designer for first time in 46 years
Five amazing snow-view open-air Japanese hot springs in Hokkaido [Photos]
Testing Japan’s fluffy mayonnaise pancake cooking hack【SoraKitchen】
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Asakusa’s Yoi no Yoi bar crawl is one of Tokyo’s best local nights out
Is a snow day the perfect day to beat the crowds at a popular ramen restaurant? [Experiment]
Japanese manhole covers become a hit with foreign tourists in off-the-beaten path Tokyo area
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
We taste the new Japanese KitKat, aged in whisky barrels in Islay, Scotland
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
Japanese KitKats get fresh with new peach rum mint flavour this summer
New Doughnut KitKat captures the flavour of a Japanese castle town
New Japanese KitKat has been aged in whisky barrels from Islay, Scotland
Japanese KitKats now come in Gold Caramel Tokyo Banana flavour
New Japanese Kit Kat features premium Tokyo Banana flavour…with crushed crepes
New Japanese Sake Kit Kat developed by esteemed brewery and famous soccer player
New Japanese KitKat flavours include sakura and pineapple candy
Japanese Kit Kats now come in a new bakeable ice cream flavour
Japanese Kit Kats now come in Tokyo Banana flavour
New Yuzu Sake KitKat combines Japanese rice wine with a zesty local citrus
New Japanese KitKat flavour lets you eat a zunda milkshake
Huge range of Japanese Kit Kat flavours available at new pop-up museum in Tokyo for limited time
Japanese KitKats swap plastic bags for paper packaging with new origami feature
Leave a Reply