Ken Sugimori, art director and character designer for the Pokémon franchise, reveals the link between pocket monsters and wabi-sabi.
Some phrases and concepts don’t translate well out of Japanese, and one of these is the aethestic concept of wabi-sabi, sometimes translated as the beauty of imperfection, where a thing’s flaws enhance its beauty rather than detract from it. It’s in the full moon, slightly covered by clouds, the transience of autumnal leaves, and the single flower in a simple vase. It’s also in… Luxray?
According to an interview with Ken Sugimori, the character designer for the Pokémon franchise, the eponymous Pocket Monsters were given design flaws deliberately to amplify their overall look and win them fans.
平成仮面ライダーと同じく20年以上トップコンテンツを走ってるポケモンのキャラデザも見た人が「引っかかる部分」をあえて作ってると仰っているので、デザインをする上でのひとつの正解なんだろうなぁ。 > RT pic.twitter.com/IPauaGTQhI
— だめたまご🧲⚡️ (@mihori_t) July 26, 2018
Twitter user @mihori_t posted an excerpt of an interview with the famed art director, one of the main people behind the evolution of the iconic characters. In the interview, Sugimori explains the importance of balance in creating the monsters, where overly serious monsters were given some element to take the edge off, or where characters considered too cute where given intentional imperfections.
While the person questioning Sugimori finds it hard to believe that there could be anything wrong with designs like Lucario (who, while undoubtedly cool, is not someone you’d want a hug from) or Luxray, Sugimori explains that Luxray would look even better with a smaller head, and slightly more pointed eyes, but the decision not to make those changes was a deliberate ploy to stop him from being too perfect. With slightly off proportions, they figured, Luxray would make for a more memorable character.
▼ If you’re trying to imagine what Luxray would look like with those changes, wonder no more.
小顔レントラー pic.twitter.com/RckZ8m6G1Z
— ターくん / セルフィ (@selphie_mhfz) July 27, 2018
Sugimori reasons that players are unlikely to feel a connection to, or be moved by, a character that is overly perfect. Each character should have at least one feature that resonates with players if they are to be remembered and loved as the franchise goes on. He gives another example with Oshawott, with its distinctive freckled cheeks. Each cheek features three of the freckle-like dots, but take those aware, says Sugimori, and Oshawott becomes cuter but also more forgettable.
▼ The lovable sea otter on the left, and something instantly forgettable next to it.
ミジュマルのデザイン。確かにブチを消すとスッキリしすぎるのかもしれない pic.twitter.com/zlp9wNWRkj
— (み)かずき🍊 (@kazuki_mikan) July 27, 2018
As one of those tasked with seeing the Pocket Monsters off into the world, there to fend for themselves, competing with each other for fame, glory and the affection of fans, Sugimori may well be onto something. The enduring popularity of the franchise is in large part a result of the variety and visual spectacle, an aesthetic that appeals to adults and children alike. The common features ensure characters that are recognisably Pokémon, even when they feature in awesome mash-ups, while still retaining their individuality. Consciously or unconsciously, perhaps Sugimori and other designers embracing of imperfections and flaws in their designs is a result of a culture steeped in the aesthetic values of wabi-sabi.
Source: Twitter/@mihori_t via Hachima Kiko
Featured image: Twitter/@kazuki_mikan

Shocking news! Star Pokémon Pikachu’s design isn’t based on a mouse
Gorgeous Japanese Twitter art depicts the charm of everyday household life…with Pokémon
Is Pokémon’s main human character about to leave the anime franchise behind?
Terrifying Pokémon fan art fails to win card design contest, succeeds at scaring everyone【Photos】
Pokémon Company loosens copyright grip, starts free-to-use-art program for schools, day care
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
We tried Starbucks Japan’s new coffee for people who don’t drink coffee
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Foreign tourists in Japan eat far more rice than previously thought, according to new data
How are you supposed to wash a Japanese futon duvet at the laundromat?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】