
Sales of more expensive substitute will continue as normal, though.
It’s hard to say whether it’s been a good year or a bad year for Japanese whisky. On the one hand, multiple makers have seen sales far exceed their expectations, as their products earn accolades around the globe and the highball boom continues going strong in Japan. But on the other hand, all the love for the Japanese spirits is proving to be too much of a good thing, as supplies are starting to run out.
The latest Japanese whisky scheduled to ride off into the peaty sunset is Kirin’s Fuji-sanroku Tarajuku Genshu 50, also known as Fuji Sanroku Tarujuku 50 Blended Whisky. Produced at Kirin’s Gotemba Distillery in Shizuoka Prefecture, not far from the foot of Mt. Fuji (hence the name), Fuji-sanroku Tarajuku Genshu 50 received a gold medal at the 2015 International Spirits Challenge. Sales remained strong after a reformulation in 2016, so strong that Kirin now says that it will run out of stock following its upcoming late-March shipments to suppliers.
The company has stated that this will not be a temporary hiatus, but an official retiring of the product due to a lack of raw materials, so if you’re keen to score a bottle, now is the time. Part of the reason for Fuji-sanroku Tarajuku Genshu 50’s success has been its reasonable price for such a high-quality beverage, as 700-milliliter (24-ounce) bottles have been selling for as little as 1,500 yen (US$13.30) in Japan, such as here through Amazon. However, with the impending scarcity, prices are likely to start moving up soon, though Kirin has said that sales of the pricier Fuji-sanroku Signature Blend, which debuted in August and goes for around 5,000 yen a bottle, will continue as normal.
The discontinuation of Fuji-sanroku Tarajuku Genshu 50 echoes the fates of rival Suntory’s hakushu 12 Year and Hibiki 17 Year whiskies, both of which disappeared from the market earlier this year. In the wake of so many shortages, perhaps all we can do is hope that Final Fantasy will take pity on us and release more of its Chocobo-labeled single-malt.
Sources: IT Media, Livedoor News/Sankei News
Top image: Kirin
Insert image: Kirin


Kirin gives us a clue on how to get a bottle of its skyrocketing-price whisky for cheap
Three of Japan’s best whiskies are about to disappear as Nikka shortages loom
Suntory would like you to buy a three-million yen bottle of Japanese whisky
Blossom Harmony Hibiki is Japan’s newest must-try whisky
Japanese whisky goes into these new sandwiches from Fuji Baking and Nagahama Distillery
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Cosplay costume room tour by Japan’s number-one cosplayer Enako is an eye-opener【Video】
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Village Vanguard’s most expensive Black Lucky Bag sets an ominous tone for 2026
What do you eat when you catch a cold? We asked 11 of our Japanese reporters
Mr. Sato seeks meaty, booze-soaked redemption at Lopia【Japan’s Best Home Senbero】
Studio Ghibli adds magic to your matcha with new tea ceremony whisk and bowl
Coca-Cola Japan unveils new sakura design bottle for cherry blossom season 2019
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese whisky in a can: Comparing the new Suntory Hakushu Premium Highball to a homemade one
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Leave a Reply