
Sales of more expensive substitute will continue as normal, though.
It’s hard to say whether it’s been a good year or a bad year for Japanese whisky. On the one hand, multiple makers have seen sales far exceed their expectations, as their products earn accolades around the globe and the highball boom continues going strong in Japan. But on the other hand, all the love for the Japanese spirits is proving to be too much of a good thing, as supplies are starting to run out.
The latest Japanese whisky scheduled to ride off into the peaty sunset is Kirin’s Fuji-sanroku Tarajuku Genshu 50, also known as Fuji Sanroku Tarujuku 50 Blended Whisky. Produced at Kirin’s Gotemba Distillery in Shizuoka Prefecture, not far from the foot of Mt. Fuji (hence the name), Fuji-sanroku Tarajuku Genshu 50 received a gold medal at the 2015 International Spirits Challenge. Sales remained strong after a reformulation in 2016, so strong that Kirin now says that it will run out of stock following its upcoming late-March shipments to suppliers.
The company has stated that this will not be a temporary hiatus, but an official retiring of the product due to a lack of raw materials, so if you’re keen to score a bottle, now is the time. Part of the reason for Fuji-sanroku Tarajuku Genshu 50’s success has been its reasonable price for such a high-quality beverage, as 700-milliliter (24-ounce) bottles have been selling for as little as 1,500 yen (US$13.30) in Japan, such as here through Amazon. However, with the impending scarcity, prices are likely to start moving up soon, though Kirin has said that sales of the pricier Fuji-sanroku Signature Blend, which debuted in August and goes for around 5,000 yen a bottle, will continue as normal.
The discontinuation of Fuji-sanroku Tarajuku Genshu 50 echoes the fates of rival Suntory’s hakushu 12 Year and Hibiki 17 Year whiskies, both of which disappeared from the market earlier this year. In the wake of so many shortages, perhaps all we can do is hope that Final Fantasy will take pity on us and release more of its Chocobo-labeled single-malt.
Sources: IT Media, Livedoor News/Sankei News
Top image: Kirin
Insert image: Kirin


Kirin gives us a clue on how to get a bottle of its skyrocketing-price whisky for cheap
Three of Japan’s best whiskies are about to disappear as Nikka shortages loom
Suntory would like you to buy a three-million yen bottle of Japanese whisky
Blossom Harmony Hibiki is Japan’s newest must-try whisky
Japanese whisky goes into these new sandwiches from Fuji Baking and Nagahama Distillery
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
Japan’s new 2,500-yen Ultimate Matcha Latte Float takes green tea to a whole new level
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Pal World developers make timely announcement of adults-only romance simulator with naked pals
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
7-Eleven combines two Japanese convenience store sweets into one for an epic treat
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Japanese whisky in a can: Comparing the new Suntory Hakushu Premium Highball to a homemade one
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Leave a Reply