
Sales of more expensive substitute will continue as normal, though.
It’s hard to say whether it’s been a good year or a bad year for Japanese whisky. On the one hand, multiple makers have seen sales far exceed their expectations, as their products earn accolades around the globe and the highball boom continues going strong in Japan. But on the other hand, all the love for the Japanese spirits is proving to be too much of a good thing, as supplies are starting to run out.
The latest Japanese whisky scheduled to ride off into the peaty sunset is Kirin’s Fuji-sanroku Tarajuku Genshu 50, also known as Fuji Sanroku Tarujuku 50 Blended Whisky. Produced at Kirin’s Gotemba Distillery in Shizuoka Prefecture, not far from the foot of Mt. Fuji (hence the name), Fuji-sanroku Tarajuku Genshu 50 received a gold medal at the 2015 International Spirits Challenge. Sales remained strong after a reformulation in 2016, so strong that Kirin now says that it will run out of stock following its upcoming late-March shipments to suppliers.
The company has stated that this will not be a temporary hiatus, but an official retiring of the product due to a lack of raw materials, so if you’re keen to score a bottle, now is the time. Part of the reason for Fuji-sanroku Tarajuku Genshu 50’s success has been its reasonable price for such a high-quality beverage, as 700-milliliter (24-ounce) bottles have been selling for as little as 1,500 yen (US$13.30) in Japan, such as here through Amazon. However, with the impending scarcity, prices are likely to start moving up soon, though Kirin has said that sales of the pricier Fuji-sanroku Signature Blend, which debuted in August and goes for around 5,000 yen a bottle, will continue as normal.
The discontinuation of Fuji-sanroku Tarajuku Genshu 50 echoes the fates of rival Suntory’s hakushu 12 Year and Hibiki 17 Year whiskies, both of which disappeared from the market earlier this year. In the wake of so many shortages, perhaps all we can do is hope that Final Fantasy will take pity on us and release more of its Chocobo-labeled single-malt.
Sources: IT Media, Livedoor News/Sankei News
Top image: Kirin
Insert image: Kirin


Kirin gives us a clue on how to get a bottle of its skyrocketing-price whisky for cheap
Three of Japan’s best whiskies are about to disappear as Nikka shortages loom
Suntory would like you to buy a three-million yen bottle of Japanese whisky
Blossom Harmony Hibiki is Japan’s newest must-try whisky
Japanese whisky goes into these new sandwiches from Fuji Baking and Nagahama Distillery
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Foreign driver’s license conversion test passes plummet from over 90% to 33% in Japan
Parasite movie releases free official wallpapers to download as backgrounds for video calls
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
We visit the 24-hour male-only sauna just outside of Hakata Station and ponder a strange sight
Japanese convenience store chain has beer and sake dispensers that few people know about
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Rumors say Tokyo’s Sensoji Temple sticks you with bad fortunes, so we bought 100 to find out
Tokyo’s Ueno Station has an unmanned noodle restaurant on its platform, and its no-joke good
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Japan considering raising international traveler departure tax even more than previously reported
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese train company is letting fans buy its actual ticket gates for their homes
Japanese town suing resident for being a jerk
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japanese whisky in a can: Comparing the new Suntory Hakushu Premium Highball to a homemade one
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Leave a Reply