
You may think you’re already pumped for the release of Nintendo’s Super Smash Bros. Ultimate on December 7, but you’re not truly prepared until you can sing this jingle.
It’s been an exciting journey for Smash Bros. fans looking forward to the release of Ultimate. The announcement that Animal Crossing’s Isabelle will be a playable character got fans around the world pumped up, and eager fans will be waiting to see if they can get their hands on one of these limited-edition 63-figure Amiibo sets.
To get everyone even more into the Smash Bros. spirit, Nintento has uploaded two commercials to their YouTube channel that give you a preview of what’s to come with an addictive jingle. These ads are called the “Su” version of the super commercials, named for the first syllable of the series’ name.
There’s a male version and a female version, each featuring different characters and lyrics. Here’s the female version.
▼ Bowser’s classic crushing move in action.
▼ “Fitness!“
You’ll notice the sound “su” coming up a lot; the jingle’s lyrics are made up entirely of verbs and nouns that end in the sound “su” based on the personality of Smash Bros. characters. Some examples from the commercials would be “bukkowasu” (“smash“), “kettobasu” (“kick“), “oshitsubusu” (“crush“), “fesu” (“festival“), and “bakansu” (“vacation“).
The male version gives you a preview of characters like Link from The Legend of Zelda, Ness from EarthBound, Wario from the Super Mario franchise, and more.
▼ “Gas!” Gross…
▼ Link blows away his enemies in a slightly different way.
The videos give you a nice taste of what you can expect from this long-awaited release. Even if you don’t understand the Japanese lyrics, you can definitely catch on to the last part that just says “su, su, su, su, su!” over and over.
Netizens have commented on the commercials, with some pointing out that this is an older style of commercial in Japan.
“The Nintendo YouTube channel is sick.”
“So there’s also going to be ‘ma,’ ‘shi,’ ‘yu,’ ‘bu,’ ‘ra,’ ‘za,’ and ‘zu’ versions of the commercial. I get it.”
“This reminds me of the early days of Flash and Nico Nico.”
“It’s so comical that it’s hilarious!”
“Rathalos made me crack up on the bus.”
With the release just days away, we hope these commercials will help you su, su, su, super excited!
Source: Hachima Kiko
Top image: YouTube/Nintendo 公式チャンネル
Insert images: YouTube/Nintendo 公式チャンネル (1,2)





Super Smash Bros. superfan shares shocking character tier list after thousands of hours of play
Limited-edition Super Smash Bros. Ultimate Amiibo collection to feature a whopping 63 figurines
World’s #1 Smash Bros. player takes on random kid in Japan’s Narita Airport
Rumour: Super Smash Bros. character list leaked? 【Update: Pretty much confirmed】
Super Smash Bros. has pathetically small grand prize at Japan’s biggest fighting game tournament
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
East Japan Railway announces plans to abolish magnetic-strip tickets
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Luxury houseplant fraud leads to arrest of Takamatsu man
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Smash Bros. director Sakurai says he’s not retiring from video games…”probably”
Super Smash Bros. director admits “There are too many Fire Emblem characters”
Large-breasted female fighting game character barred from Nintendo’s Super Smash Bros. series
Final Fantasy’s Sephiroth joins Smash Bros., intent on shanking Mario and Zelda, taking off shirt
This Smash Bros.-loving cat from Japan is the world’s most adorable gamer【Videos】
Super Smash Bros. for Wii U will support EIGHT-PLAYER offline battles 【Video】
Want to get better at Smash Bros.? Japanese player plans to open ‘Smash Bros. Prep School’
Super Smash Bros. announcer tries his very best at the Pokemon theme song
Immigration officer has surprising questions for Japanese pro Smash Bros. player traveling abroad
Smash Bros. director Sakurai’s couch appears in video, has Internet searching for where to buy it
Super Smash Bros for 3DS sells over a million copies in just two days
We play Super Smash Bros. for Wii U【RN24@E3】
Japanese netizens react to U.S. dentist offering free cleanings if you beat him at Smash Bros
Japanese figure skater Shoma Uno crushes pro gamer in Super Smash Bros. tournament【Video】
Smash Bros. director Sakurai shares secret to smash through your procrastination habits【Video】