
Mr. Sato goes mad with sushi power as he buys an ultra-luxurious sushi take-out set at one of Tokyo’s fanciest department stores.
In broad terms, you can sort sushi in Japan into three classes. One is kaitenzushi, the relatively inexpensive kind that circles around on conveyer belts in casual revolving sushi restaurants. The second category is sushi served at non-revolving restaurants, which means higher prices but also ostensibly higher-quality fish. But then there’s the third group: take-out sushi.
Sometimes, take-out sushi is a bargain, getting you a whole meal for just a few hundred yen. Other times, though, you’ll need to open your wallet a bit wider, which brings us to SoraNews24 reporter Mr. Sato. Recently, Mr. Sato stepped out of the office to get lunch in Tokyo’s Shinjuku neighborhood. It had been a tough morning, with Mr. Sato once again putting the full powers of his brain to work looking for new ways to push the envelope of his particular (and peculiar) brand of journalism, and so he felt he’d earned the right to treat himself to something special.
That’s how he ended up at Isetan, one of Tokyo’s swankiest department stores. Like most Japanese department stores, Isetan’s basement level is a giant food department, and Mr. Sato found himself in front of a booth from sushi provider Sushi Sho. Like we said, Mr. Sato was looking to reward himself, and so his eyes were drawn to the most luxurious take-out sushi set on offer…
…which was priced at 10,800 yen (US$100)!
The set was called Houou, or “Phoenix,” and it did look mythically delicious. Still, 10,800 yen would be a hefty one-person bill at even a fancy sushi restaurant, and it’s astronomical for take-out sushi.
And so, naturally, Mr. Sato ended up buying the luxurious set. He claims that the purchase was completely involuntary, with his body acting on its own accord despite his logic sensors’ best efforts to stay his hand before it could hand over the payment (an excuse we’ve heard from him before). Now that he’d actually bought it, though, the only sensible thing left to do was to eat it.
While it would probably be going too far to call a 10,800-yen sushi set a good value, the Houou does give you a lot of sushi. In addition to 20 pieces of nigiri-style sushi, you also get to choose what type of norimaki (sushi roll) you’d like, and Mr. Sato opted for negitoro (minced fatty tuna with green onions).
Even among the pieces you don’t get to choose, Sushi Sho doesn’t stick you with a bunch of cheap ingredients. Mr. Sato decided to start at the top of the sushi decadence pyramid with a piece of otoro, extra-fatty tuna, prized for its buttery consistency and rich flavor.
As he raised his chopsticks towards his mouth, Mr. Sato couldn’t help thinking “Man, I can’t believe I spent 10,800 yen on this,” but once the sushi touched his taste buds…
…such worries washed away, and were replaced with a singular, absolute truth:
“I AM SO HAPPY.”
Other premium morsels included kinmedai (red sea bream)…
…ikura (salmon roe)…
…and uni (sea urchin).
So while Mr. Sato’s wallet may not have been particularly happy with the lunch plan, his stomach certainly was, especially since the 20-plus pieces of sushi both satisfied his palate and filled his belly to extreme extents. If you’re having trouble justifying such an extravagant take-out meal, the large number of pieces means you could conceivably buy the extra-luxurious Houou to share with someone else, but looking at Mr. Sato’s blissful expression as he polished off the entire thing by himself, in the end he had no lasting regrets, only the beautiful memory of a fantastic lunch.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












This ISN’T what a US$100 Tokyo sushi lunch looks like. It’s what a US$200 one looks like!
This is what a 10,000-yen (US$92) Tokyo bento boxed lunch looks like【Taste test】
This is what a 8,500-yen (US$76) Tokyo bento beef boxed lunch looks like【Taste test】
Taste-testing Japan’s crazy-expensive 3,240-yen (US$29) persimmon
Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
Final Fantasy plushie shoulder bags are fuzzy and functional [Photos]
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
This is what Tokyo’s ultra-premium 12,960-yen (US$117) seaweed looks like
Sushi shop in Tokyo has no name, passes savings on to you with 10-yen sushi!
This train station bento boxed lunch shop has been in business for nearly 100 years
When one wiener just won’t do — Mr. Sato has a sausage party with this huge wiener bento box
Japanese convenience store Lawson releases new ultra-cheap 200-yen (US$1.75) bento【Taste test】
Is downtown Tokyo’s crazy cheap 290-yen bento boxed lunch shop still around, and is it still cheap?
THAT MUCH for white rice and one tiny plum? Eating Japan’s most-expensive “cheap” bento【Taste test】
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Tokyo department store’s best beef sushi bento combines two of the best things in life
What it’s like to eat a super expensive Japanese strawberry【Taste Test】
Does how you dress affect what a sushi restaurant serves you? We experiment in Ginza
Do Japan’s Sushi Manju sweets look as good as the packaging on the box?
Sushi hot dogs and burgers on the menu at Japanese sushi restaurant【Taste Test】
Is Japanese canned sushi everything we ever dreamed of? We try it out
How to use Japan’s revolving sushi capsule toy for a literal revolving sushi meal at home
Genki Sushi now has a range of sushi…that isn’t really sushi