
In Yoyogi, Tokyo, there stands an unnamed sushi shop which sells impressively crafted sushi at rock-bottom prices. It’s a fairly new restaurant, known to locals as “The Sushi Shop With No Name” or “That Sushi Shop That Still Doesn’t Have A Name.”
To us, it became known as “The Place That Serves Yellowtail Sushi For Only 10 Yen (US$0.08) A Piece!” Granted, that’s not the catchiest of names, especially with the conversion to US dollars, but it’s definitely enticing.
And so, our resident sushi expert Mr. Sato set out to find this shop with no name and see if their quality also makes this a place worth visiting.
The shop can be found outside from the west exit of JR Yoyogi Station. You’ll be able to find it by the lack of any name written on the storefront. There’s just a curtain on the door that reads “Sushi.”
You might also spot it by the several sheets of colored A4 paper with the menu written on them in marker.
Among those papers was one that read “Yellowtail 10 yen” which was more surprising to Mr. Sato than the lack of any name. “10 yen?! How can they do business like this?” he thought. But then noticed the catch: All patrons are required to buy a drink as well.
▼ Today’s Super Special: Yellowtail -10 yen per piece
That actually wasn’t really much of a catch, as Mr. Sato would have happily bought a drink anyway. He went in and immediately ordered 10 pieces of yellowtail for a total of 100 yen ($0.81) along with his mandatory drink.
Then out came the fish! The place might be dirt-cheap, but the portions were well-sized, and it tasted great; easily on par with the kind of sushi that you can buy at conveyor belt sushi chains for 100 yen a piece.
But then Mr. Sato began to feel a pang of guilt. This was too cheap of a price for what he was getting, he thought, so he ordered some more sushi at regular prices. That would restore the balance of his bill to something more reasonable.
▼ Inari sushi 30 yen ($0.24); egg 70 yen ($0.57) per piece
▼ Salmon roe 230 yen ($1.86); shrimp 180 yen ($1.46); squid 80 yen ($0.64); mackerel 120 yen ($0.97) per piece
If having no name and sushi for 10 yen weren’t unique enough, this shop is also has another business operating inside it; when you order the drink, it actually comes from another shop that has some kind of symbiotic relationship with this place. How’s that for teamwork?
The shop with no name has only been open for two or three months and the owners hope to expand their business hours since at the moment they are only open from 5:30pm. They will also probably settle on a moniker at some point, but for now, we’ll just call it a great place to get cheap sushi.
Shop Information
Name: ???
Address: 1-35-1 Yoyogi, Shibuya, Tokyo
Hours: 5:30pm until people stop buying food from them
▼ “Today’s Super Speical requires a drink order”
▼ They also have surprisingly good fried corn!
Original article by Mr. Sato
Photos © RocketNews24
[ Read in Japanese ]










10-yen sushi? Such wonders do exist at new Tokyo restaurant in Shinjuku
Japan’s Best Home Senbero: Don Quijote sells booze and surprisingly good “sushi” for under US$10
Genki Sushi now has a range of sushi…that isn’t really sushi
Best all-you-can-eat sushi in Tokyo? High-end restaurant wows with great value-for-money deal
This ISN’T what a US$100 Tokyo sushi lunch looks like. It’s what a US$200 one looks like!
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Studio Ghibli releases huge new wooden clip collection featuring 25 anime movies
Can instant TKG from Don Quijote really recreate Japan’s beloved raw-egg-on-rice dish?
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Shinkansen trial of moderately air conditioned cars draws mixed reactions from travellers
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Hiker needs to be rescued from Mt. Fuji twice in five days for very dumb reason
Two Americans decide to hike Mt. Fuji before trails open, both need rescues on back-to-back days
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Who’s got the best, cheapest one-person sushi delivery in downtown Tokyo? Mr. Sato investigates!
Japan super budget dining – What’s the best way to spend 1,000 yen at sushi restaurant Sushiro?
This is what a 10,800-yen (US$100) Tokyo sushi boxed lunch looks like【Taste test】
Mr. Sato has a life-changing experience at this revolving sushi restaurant in Tokyo
Cheapo News: We discover a Tokyo sushi shop with unlimited inari-zushi
Does how you dress affect what a sushi restaurant serves you? We experiment in Ginza
Which Japanese conveyor belt sushi chain has the best yellowtail sushi?【Taste test】
Continuing our tour of the best sushi in Tokyo’s Tsukiji Fish Market with Mr. Sato! (Part 2)
Tokyo has a BLUE sushi restaurant with all-you-can-eat BLUE sushi for just 400 yen (US$3.50)
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
We try pork nigiri sushi at a ramen shop in Tokyo
Choshimaru offers a limited-time Explodingly Big Sushi Roll, or basically sushi in sushi armor
Sushi for breakfast? Our under-1,000-yen breakfast with Hama Sushi’s new morning menu
Let’s take a tour of the best sushi in Tokyo’s Tsukiji Fish Market with Mr. Sato! (Part 1)
What is a Butter Manju? We try one from this mega popular Tokyo dessert shop