
In Yoyogi, Tokyo, there stands an unnamed sushi shop which sells impressively crafted sushi at rock-bottom prices. It’s a fairly new restaurant, known to locals as “The Sushi Shop With No Name” or “That Sushi Shop That Still Doesn’t Have A Name.”
To us, it became known as “The Place That Serves Yellowtail Sushi For Only 10 Yen (US$0.08) A Piece!” Granted, that’s not the catchiest of names, especially with the conversion to US dollars, but it’s definitely enticing.
And so, our resident sushi expert Mr. Sato set out to find this shop with no name and see if their quality also makes this a place worth visiting.
The shop can be found outside from the west exit of JR Yoyogi Station. You’ll be able to find it by the lack of any name written on the storefront. There’s just a curtain on the door that reads “Sushi.”
You might also spot it by the several sheets of colored A4 paper with the menu written on them in marker.
Among those papers was one that read “Yellowtail 10 yen” which was more surprising to Mr. Sato than the lack of any name. “10 yen?! How can they do business like this?” he thought. But then noticed the catch: All patrons are required to buy a drink as well.
▼ Today’s Super Special: Yellowtail -10 yen per piece
That actually wasn’t really much of a catch, as Mr. Sato would have happily bought a drink anyway. He went in and immediately ordered 10 pieces of yellowtail for a total of 100 yen ($0.81) along with his mandatory drink.
Then out came the fish! The place might be dirt-cheap, but the portions were well-sized, and it tasted great; easily on par with the kind of sushi that you can buy at conveyor belt sushi chains for 100 yen a piece.
But then Mr. Sato began to feel a pang of guilt. This was too cheap of a price for what he was getting, he thought, so he ordered some more sushi at regular prices. That would restore the balance of his bill to something more reasonable.
▼ Inari sushi 30 yen ($0.24); egg 70 yen ($0.57) per piece
▼ Salmon roe 230 yen ($1.86); shrimp 180 yen ($1.46); squid 80 yen ($0.64); mackerel 120 yen ($0.97) per piece
If having no name and sushi for 10 yen weren’t unique enough, this shop is also has another business operating inside it; when you order the drink, it actually comes from another shop that has some kind of symbiotic relationship with this place. How’s that for teamwork?
The shop with no name has only been open for two or three months and the owners hope to expand their business hours since at the moment they are only open from 5:30pm. They will also probably settle on a moniker at some point, but for now, we’ll just call it a great place to get cheap sushi.
Shop Information
Name: ???
Address: 1-35-1 Yoyogi, Shibuya, Tokyo
Hours: 5:30pm until people stop buying food from them
▼ “Today’s Super Speical requires a drink order”
▼ They also have surprisingly good fried corn!
Original article by Mr. Sato
Photos © RocketNews24
[ Read in Japanese ]










10-yen sushi? Such wonders do exist at new Tokyo restaurant in Shinjuku
Japan’s Best Home Senbero: Don Quijote sells booze and surprisingly good “sushi” for under US$10
Genki Sushi now has a range of sushi…that isn’t really sushi
Best all-you-can-eat sushi in Tokyo? High-end restaurant wows with great value-for-money deal
This ISN’T what a US$100 Tokyo sushi lunch looks like. It’s what a US$200 one looks like!
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited
Final Fantasy plushie shoulder bags are fuzzy and functional [Photos]
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
U.S. government reportedly planning to close Nagoya consulate
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Who’s got the best, cheapest one-person sushi delivery in downtown Tokyo? Mr. Sato investigates!
Japan super budget dining – What’s the best way to spend 1,000 yen at sushi restaurant Sushiro?
This is what a 10,800-yen (US$100) Tokyo sushi boxed lunch looks like【Taste test】
Mr. Sato has a life-changing experience at this revolving sushi restaurant in Tokyo
Cheapo News: We discover a Tokyo sushi shop with unlimited inari-zushi
Does how you dress affect what a sushi restaurant serves you? We experiment in Ginza
Which Japanese conveyor belt sushi chain has the best yellowtail sushi?【Taste test】
Continuing our tour of the best sushi in Tokyo’s Tsukiji Fish Market with Mr. Sato! (Part 2)
Tokyo has a BLUE sushi restaurant with all-you-can-eat BLUE sushi for just 400 yen (US$3.50)
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
We try pork nigiri sushi at a ramen shop in Tokyo
Choshimaru offers a limited-time Explodingly Big Sushi Roll, or basically sushi in sushi armor
Sushi for breakfast? Our under-1,000-yen breakfast with Hama Sushi’s new morning menu
What is a Butter Manju? We try one from this mega popular Tokyo dessert shop
Let’s take a tour of the best sushi in Tokyo’s Tsukiji Fish Market with Mr. Sato! (Part 1)
Tokyo Sushi for US 8 cents a piece (as long as you also want a beer) makes us believe in miracles