
Japan’s mysterious “hazy-tasting” confectionary joins the Häagen-Dazs ice cream team.
Nine times out of ten, when you spot green ice cream in Japan, it’s green tea-flavored ice cream. And when you catch a glimpse of a package with the traditional Japanese aesthetics of Häagen-Dazs’ latest offering, you might feel even more confident in expecting a mouthful of matcha flavor in every bite.
However, peel off the lid and you’ll quickly see that’s what inside is a brighter shade of green than the deep shade indicative of green tea sweets, because this isn’t matcha ice cream, it’s zunda ice cream.
The new flavor is part of Häagen-Dazs’s Hana Mochi line, which combines the company’s signature premium ice cream with classic Japanese desserts. This time, the team-up is with zunda mochi, a soybean-based confectionary that’s the representative sweet treat of Miyagi Prefecture, located in Japan’s northeastern Tohoku region.
Japanese people often describe the taste of zunda mochi as moyamoya, a word that translates roughly to “hazy” or “indistinct,” but perhaps the better way to describe it would be complex. Zunda is a mix of sweet, salty, and bitter notes which mix together for something that’s subtle and hard to pin down, with a lingering yet clean finish that leaves the palate ready for another bite.
The top layer of the zunda Häagen-Dazs is a stratum of zunda-infused sweet bean paste, and waiting underneath is a base of chamame bean and milk ice cream. Once we’d stretched a mouthful up high enough to take a bite, we found out that in addition to a complex flavor, the zunda Häagen-Dazs has a complex texture as well. There are bits of edamame beans mixed into the sweet bean paste, giving it a tough of tongue-pleasing grit, but the mochi is smooth and chewy, while the ice cream is, of course, creamy.
Add in the moyamoya flavor, and the 295-yen (US$2.80) Häagen-Dazs Zunda Mochi ice cream will give you a lot to think about as you eat it, but that’s not at all a bad thing when they’re all happy thoughts.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
New marvelously mysterious mochi ice creams celebrate 40 years of Häagen-Dazs Japan
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Injuries on stairs in Tokyo highlight an overlooked design flaw
New picture book for the cat fanatic that loves furry balls
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japanese Godzilla looks set to attack New York in teaser for Godzilla Minus Zero[Video]
Better know a train nerd: 36 different classifications for Japan’s “densha otaku”
What’s inside Japan’s super-rare, super-popular Nara bread?
Which Gundam is the favorite for fans in different countries? Gundam election announces results
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs Japan comes out with sticky-sweet new line of ice cream containing … mochi!
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Häagen-Dazs Japan announces azuki bean ice cream, net users go wild
Häagen-Dazs’ upcoming traditional Japanese sweets cafe in Tokyo has our mouths watering already
Häagen-Dazs Japan gives us glorious Banana Chocolate ice cream
Häagen-Dazs awesome hojicha latte is a whole new way to love Japanese tea ice cream
Häagen-Dazs Japan releases delectable new ice cream bar flavor — coconut!
Anime ice cream — Häagen-Dazs Japan releases beautiful shojo-style anime ad【Video】
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive