
Gorgeous but remote region struggles to bring people in.
Tucked away in the south-western island of Kyushu, Miyazaki Prefecture has a lot to boast. It’s home to the KonMari Method and the mummified remains of a mythical creature to name but a few of its unique charms. And yet, like many rural parts of Japan, it is suffering from the problem of population decline.
Also, like many other rural areas, they’ve begun promotional measures to help draw in fresh blood. Along with some quirky ads that got national attention, Miyazaki began a campaign offering annual “support payments” of up to one million yen (US$9,100) for families or 600,000 yen ($5,500) for singles willing to relocate there and work in one of its companies.
It’s a juicy incentive to say the least, and after applications begun in late October of last year, the response has been as terrible as one could imagine. In a span of about two months, not a single person applied to move to Miyazaki under the program.
So how come no one is even interested to apply? Sure, one million yen isn’t enough to upend one’s entire life, but for anyone who happens to be looking for a fresh start these days, it’s certainly an attractive offer.
Reps from Miyazki have admitted that certain strings attached from the offer have made it less attractive. For example, in order to qualify you must “have had a steady job outside the prefecture for five years before moving into Miyazaki.”
Also, in order to qualify for the full amount advertised, applicants are expected to work in either the farming or fishery fields. However, those conditions actually aren’t uncommon among these types of offers and are used to screen out people more interested in easy money that genuinely making a life for themselves in a new place.
And therein lies the problem. Areas all over Japan are offering similar monetary incentives, but they are closer to more populated areas. Koshu, Yamanashi is one example, which is only 121 kilometers from the heart of Tokyo, but has the exact same deal.
▼ And they got wine!
Factoring the cost of relocating a whole family, the financial difference between moving to either Koshu and Miyazaki is considerable. It’s simple economics really, and though the Miyazaki officials didn’t acknowledge it, the fact was definitely not lost on netizens.
“I feel bad for their problem, but I can’t change my life for two or three month’s salary.”
“One million yen isn’t much after moving expenses.”
“They should try 10 million, just to see.”
“I might do it for 100 million.”
“One million yen to live in a depopulated area for the rest of my life?”
“Unless it’s one million annually, that’s not possible.”
“I’m surprised no one wants to live in the countryside. Everyone just stays indoors on the Internet all the time anyway. You can do that anywhere.”
“Miyazaki’s a nice place!”
Nevertheless, Miyazaki officials apologized for the hurdles and promise find ways to make their offer more accessible. They also said that they’ve received a lot of interest from outside businesses, which could end up being more lucrative than inviting individuals in the long run anyway.
In the end, it’s important to remember that none of this is any indication that something is wrong with Miyazaki. All over Japan everyone has a lot of love for this charming and stunningly beautiful coastal prefecture. It’s just that no one’s ready to take that love to the next level and move in with it.
Source: NHK News Web, Hachima Kiko, Koshu City
Top image: YouTube/Miyazaki Tegetege Tsushin
Insert image: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


People willing to move away from Tokyo to be paid one million yen by Aichi government
Why aren’t there more female entrepreneurs in Japan? Pull up a chair… 【Women in Japan Series】
Injuries on stairs in Tokyo highlight an overlooked design flaw
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Kinotake Mother AI developed to study Japan’s divide between chocolate cookie snacks
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
7-Eleven Japan now sells… hot takoyaki!
Why is Yoshinoya called Yoshinoya?
How to travel from Tokyo to Kyoto on the overnight bus and not lose your sanity
Do you remember giant robots? Full-scale Macross Valkyrie lands in Yokohama
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says